Thanks to Miju for the lab sample of the new Men's Fragrance by Zenga
Welcome to the World of the Zegna Man,
WHO LIVES WITH PASSION AND STEPS UP TO HIS DESTINY
Shot by acclaimed director Jonas Åkerlund at the architectural masterpiece Casa Malaparte, Capri, Italy
A cinematic exploration of what it means to be a man that lives with passion, who steps up towards his destiny. Welcome to the aspirational world that accompanies the launch of UOMO, the new fragrance for men from Ermenegildo Zegna.
The film, shot by Jonas Åkerlund, was conceived as a modern monument to masculinity. It is the compelling story of a man with an undeniably strong appetite for life who is on a personal quest to find his equal.
As the Zegna Uomo man, brought to life by Zegna’s classic ambassador model Ryan Burns, pursues his goal, the action pulses with the radiant energy of a natural phenomenon. First taking the viewer on an elegant thrill ride along winding cliffs that are both tantalizing and d…