Model and fitness advocate, Adrianne Ho launches "Sweat The Style" today, November 13th, 2013. Sweat The Style an active lifestyleculture and brand devoted to fashionable fitness, natural beauty, positive health, and real food. Ho opens up her world and breaks down the healthy, adventurous, and fashionably fit lifestyle that she embraces.
Ho has spent years traveling the globe as a renowned model and personality. The site was conceived through her recognition of the many challenges in staying fit, healthy, and stylish in our ever-changing, fast-paced modern environment. Sweat The Style focuses on different aspects of her life including food, fitness, beauty, as health as well as highlighting brands, products, and insider knowledge that she has gained throughout her career.
"Sweat The Style will be a destination where women can go to get positive and empowering inspiration in every facet of their lives, from style, to music mixes, to workouts, to fashion, to beauty, it's all encompassing." states founder Adrianne Ho.
The brand serves as a platform for the fashionable yet health-conscious women featuring fun facts or "#HoKnows", playlists, fitness routines, healthy recipes, beauty tips and more. In the coming months Sweat The Style will offer collaborative and independent products on sale such as fashionable athletic clothing, and organic products for the body and home that support a healthy lifestyle. Following this expansion, Sweat The Style plans to feature inspiring and healthy girls highlighting their fashion style, essentials, healthy recipes and more in order to interact further with the Sweat The Style community. With a dedication focused on the progression and innovation of product and process, Sweat The Style remains deeply rooted in the core values of organic and pure living.
SWEAT THE STYLE BEAUTY TIPS
SWEAT THE MIX
SWEAT THE STYLE PILLARS
1. SWEAT THE LOOK:
A fashionable activewear look styled and worn by Ho or other Sweat The Style girls
Essentials for everyday life including fitness, health, beauty, and food items
Healthy recipes that coincide with the theme of Sweat the Look and Essentials post
Fitness routines or activities demonstrated by Ho or other Sweat The Style girls
Tips on make up, skincare, and hair care products
Feature supplement, tips, or habits one should know about to stay healthy and happy
Fun facts about health, fitness, the human body, and statistics
8. HO ON THE GO:
Fun and inspiring photo or GIF in different landmarks in NYC and around the world (see Below)
9. SWEAT THE MIX
Songs/mixes perfect for exercising
SWEAT THE LOOK
SWEAT THE STYLE ESSENTIALS
ABOUT ADRIANNE HO
Born in the multicultural city of Toronto and raised by a French mother and Chinese father, Adrianne Ho grew up with a strong appreciation for rich food and quality living. Once she was discovered and started modeling globally, she adapted a healthier approach to worldly cuisines, as well as developed a strong passion for health and fitness.
Adrianne has been featured on several magazine covers, countless fashion editorials, and numerous beauty campaigns with clients including Maybelline, L'Oreal, and MAC Cosmetics. As the new face of fashionable fitness, Adrianne's strong sense of personal style is a result of her modern healthy active living. A successful career as an international fashion model has provided Adrianne with a unique vision for balancing style and substance across multiple industries. Through Sweat The Style, Adrianne and her friends share their influential perspective in a positive light.