Dream Downtown Announces a MASSIV. Collaboration
Dream Downtown and LA based lifestyle brand MASSIV. have joined forces to create a limited edition collection of T-Shirts and hats.
The collection will retail exclusively at Dream’s in-house boutique Safira starting today in time for the holiday season. This is MASSIV.’s first external collaboration.
MASSIV., a favorite among some of the most influential people in the music scene including Rihanna, Skrillex and more, are known for its bold white letters on black shirts. This collection has the words “DREAM” in bold followed by the word MASSIV. The T-shirts will retail for $40.00 and the hats are $35.00.
Rohit Anand, Dream Hotel’s Director of Partnerships and Activations says, “The collaboration DREAM MASSIV is about the mutual values of both brands, supported and inspired by music, art and fashion.”
Music at Dream Hotels
Dream Hotels has become a hub for music culture, bringing today’s most sought after musicians and global music trends. This summer, Dream announced an exclusive partnership with VEVO, the world’s leading all-premium music video and entertainment platform, which brought VEVO TV for the first time ever to a hotel brand. This past year, the hotel’s internal music program, Dream Sessions, brought music events to SXSW, Ultra & the Hamptons. If you miss out on the pop-ups, Dream’s in-house music series brings you one-of-a-kind interviews with artists such as Pusha T, Nervo, Dirty South, Jillionaire of Major Lazor, Diplo and more. They’ve also released their own music channel, a collection of bespoke mixes from Dream Session participants.
MASSIV. is a lifestyle brand with a positive message. A strength in numbers philosophy with a foundation in music. Rooted in Downtown Los Angeles, home of many of the most influential people in the city’s emerging music scene. Heavily inspired by music and cultural diversity, MASSIV. is championed by artists from around the globe. They continue to collaborate with the tastemakers and influencers who introduce the hottest shifts in music, art and fashion.
AC Slater & 12th Planet wear MASSIV.
Rihanna wears MASSIV.