The 90’s street style aesthetic is back in a big way, and THE SIMPSONS has lots of new culture-defining products that introduce Bart Simpson and family to the younger generation in trendy items such as varsity jackets, tees, snapbacks and fanny packs. What started with a unique, celebrity-obsessed collaboration with Jeremy Scott and showcase at Fashion Week, has erupted into an entire fashion streetwear empire with exciting trendsetting collaborations to celebrate the iconic show’s 25th anniversary.
THE SIMPSONS Hit The Runway With New Fashion Collaborations in 2014
The world’s most iconic animated family, THE SIMPSONS, gets ready to take on the runway with all new fashion collaborations as Twentieth Century Fox Consumer Products and major fashion brands release unique new collections in 2014. Fox Consumer Products announces today global trendsetting brands Drop Dead, Uniqlo and Eleven Paris are the next partners to release 2014 collections with THE SIMPSONS, joining Converse, Joyrich, A Bathing Ape and Threadless.
“What started with a unique collaboration with Jeremy Scott for the Winter 2012 collection and a showcase at Fashion Week has inspired new partnerships that identify with the iconic nature of the brand, introducing culture-defining clothing for THE SIMPSONS to the next generation,” says Jeffrey Godsick, president of Twentieth Century Fox Consumer Products. “This year, we are excited to introduce new fashion partners that combine high style and classic animation, keeping America’s favorite family in the hearts and on the shoulders of today’s trendsetters.”
Fashion label Drop Dead Clothing is partnering with THE SIMPSONS this spring to release a first-time boutique apparel collection featuring Itchy & Scratchy. Japanese designer/retailer Uniqlo and ultra-contemporary French brand Eleven Paris are also releasing first-time collaborations beginning in the spring.
Prominent fashion collaborations include:
- A Bathing Ape – A wide variety of apparel and accessories for men, women, and children including trendy varsity jackets and snapbacks to pieces for the entire family, including tees, hoodies, sweatpants, beer glasses, and baby bibs available Spring 2014 in A Bathing Ape store locations and online.
- Drop Dead– First-ever boutique apparel collection including t-shirts, sweats, leggings, knit pullovers, hoodies and bags focusing on Itchy & Scratchy. Available in store and online June 2014.
- Eleven Paris – First ever collaboration available Spring/Summer 2014.
- Joyrich – The second SIMPSONS and Joyrich apparel collaboration features street-inspired fits with Bart Simpson prints, such as varsity jackets, oversized tees, sweats and accessories ranging from snapbacks to fanny packs available in Joyrich stores worldwide and online now.
- Threadless - Exclusive t-shirt collection designed by artists and fans from around the world celebrating THE SIMPSONS. 29 designs available now on Threadless.com.
- Uniqlo - First ever collaboration available worldwide Spring 2014.
Additional partners include H&M expanding its SIMPSONS line for adults and kids, Topshop and Topman launching its Summer 2014, and Zara and Zara Kids.
The first limited-edition collection with L.A.’s 90’s street aesthetic brand Joyrich sold out in pop-up shops all over Japan which led to a second line that hit stores worldwide January 2014 including varsity jackets, snapbacks and fanny packs. THE SIMPSONS has also recently introduced a global line with Japanese street style clothing company A Bathing Ape, which held preview collections and events beginning in Tokyo, followed by additional cities. More than 300 people were waiting in line for the Tokyo pop-up opening on Jan. 1, 2014, and within moments of the collection’s release, fashion bloggers and celebrities were spotted in the collection’s varsity jackets.
THE SIMPSONS also partnered with artist-sourced graphic t-shirt company Threadless. Fox and Threadless challenged artists around the globe to pay tribute to Homer, Marge, Bart, Lisa, Maggie, and everyone else who calls Springfield home. For the first time, fans designed a collection of officially licensed THE SIMPSONS merchandise. From 832 submissions, 29 designs were chosen for THE SIMPSONS x Threadless t-shirt collection.
About THE SIMPSONS
The longest-running scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Currently airing its record-annihilating 25th season and in production on their 26th season, THE SIMPSONS has won 28 Emmy Awards and been nominated for an Academy Award in 2012 for the theatrical short The Longest Daycare. The Simpsons: Tapped Out is a top grossing mobile App and has ranked number one around the world on the App Store™ charts. The Simpsons Movie had worldwide global acclaim and the revolutionary virtual coaster ride at Universal Studios Florida and Hollywood is a continuous hit, along with the new Springfield experience at Universal Studios Florida. THE SIMPSONS received a Star on The Hollywood Walk of Fame in 2000 and has been honored with five U.S. postal stamps personally designed by Matt Groening. Named the “Best Show of the 20th Century” by Time Magazine, in 2013 Entertainment Weekly named THE SIMPSONS the Greatest American Sitcom.
THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the Executive Producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series. Film Roman is the animation house.
About Twentieth Century Fox Consumer Products
A division of 21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.