Toronto, ON – Last week the Dead Rappers Society threw a celebratory party at the #Hashtag Gallery to premiere a music video directed by Ben Gregor for the track “Bettering” by rapper Davee Jonez. The humble-yet-driven Chris Gayle (aka: Davee Jonez) explained his meeting Ben and getting involved with DRS. “I met Ben from recording at Sketch studios when Micheal -an engineer I work with – gave him some of my music and he liked my sound; I still don’t know why,” said Jonez. “He basically reached out to me and next thing I knew I was shooting my first video and it came out pretty dope. Then he emails me and telling me they’re throwing a cool shindig for my first video along with the other two DRS productions.”
Jonez saw Toronto-based Smash Brovaz producer-MC, Junia-T, at the party, and Junia-T expressed appreciation for the work Jonez was doing and asked to keep in touch. “Still I’m wondering what’s going on and the video plays and it all hits me. This is what I was born to do,” said Jonez. “Working with Ben was the coolest experience and he really helped me become the artist I am today from that one experience. I honestly can’t wait to see what else we can come up with.” Peep the new video, and see how the premiere went down after the jump.
“Still I’m wondering what’s going on, and then the video plays and it all hits me. This is what I was born to do. ” – Davee Jonez
Junia-T, had nothing but good things to say about the video release and DRS’s musical movement, “DRS is truly changing the world, one video at-a-time,” he said. “They had an open bar and a room full of people and all they asked for was more deserving kids for this opportunity, not money. Ben is truly listening to his heart and making art for the greatest reason: to create change.”
It is clear that Ben Gregor is passionate about making a positive impact through the expression of hip-hop, and that he doesn’t plan on slowing down anytime soon. ”It’s a great time for DRS, giving a voice to people who wouldn’t otherwise be heard. Honored to have Junia T and Lord Quest there too,” said Gregor. The next stop for DRS is London, where they launch a new video in June, and then NYC where they are doing original songs about fatherhood with The Door youth organization. “It’s an ever-expanding project that is fuelled by love and connections,” said Gregor. So if you want to help disconnected kids by giving them a voice through hip-hop, just get in touch via yesdrs.com.
Check out more from Davee Jonez on Soundcloud and check some shots from the video release party at #Hashtag Gallery!
About Dead Rappers Society
Dead Rappers Society is an organization that helps at-risk young people express themselves through song-writing and music videos. DRS was founded by Ben Gregor and Geoffrey Okol, and works in conjunction with youth centres in the UK, South Africa, Canada and the US.