The Simpsons and Johnny Cupcakes Announce Specially Designed and Packaged Apparel Collaboration
Limited Batch Collection Available May 31st 2014
Twentieth Century Fox Consumer Products and Johnny Cupcakes, a faux bakery specializing in graphic t-shirts, announces today the launch of a brand-new apparel and accessories collection featuring characters from the iconic television show The Simpsons. The focal point of this product line is three specially packaged, oversized “cupcake mix” boxes, each based on a fan-favorite character from The Simpsons franchise. Each box contains three collectible products designed exclusively around the theme of the featured characters: Homer Simpson, Bart Simpson, and Krusty The Clown. These items will not be sold separately and are exclusive to the packages.
Additional clothing items featuring iconic characters from America’s favorite animated family will also be represented with a Johnny Cupcakes twist and will be available in all Johnny Cupcakes retail shops and online on May 31.
All of Johnny Cupcakes’ exclusive designs are “baked” in limited batches, making the products not just “sweet,” but collectible. By applying a clever spin on mainstream imagery, the t-shirt brand found a great pairing with The Simpsons due to the sitcom’s shared affinity for original pop culture references and fun, witty humor.
“The Johnny Cupcakes brand has such a tactile and engaging experience embedded into its culture and we wanted to bring that energy to The Simpsons apparel line,” said Johnny "Cupcakes" Earle, CEO and Head Baker. “What makes this collaboration unique is the fun world of imagery and iconography that we’ve created with our brand that we were able to seamlessly merge into The Simpsons universe.”
To learn more about our partnership and to view our latest blog post about this collaboration, please visit www.johnnycupcakes.com. The Simpsons and Johnny Cupcakes collaboration apparel can be purchased in all Johnny Cupcakes retail shops (Boston, Los Angeles, and London) and is available to fans around the world on the company’s website, www.johnnycupcakes.com, beginning May 31st 2014.
About The Simpsons
The longest-running scripted show in television history, The Simpsons exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Currently airing its record-annihilating 25th season and in production on their 26th season, The Simpsons has won 28 Emmy Awards and been nominated for an Academy Award in 2012 for the theatrical short The Longest Daycare. The Simpsons: Tapped Out is a top grossing mobile App and has ranked number one around the world on the App Store™ charts. The Simpsons Movie had worldwide global acclaim and the revolutionary virtual coaster ride at Universal Studios Florida and Hollywood is a continuous hit, along with the new Springfield experience at Universal Studios Florida. The Simpsons received a Star on The Hollywood Walk of Fame in 2000 and has been honored with five U.S. postal stamps personally designed by Matt Groening. Named the “Best Show of the 20th Century” by Time Magazine, in 2013 Entertainment Weekly named The Simpsons the Greatest American Sitcom.
The Simpsons is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the Executive Producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series. Film Roman is the animation house.
About Twentieth Century Fox Consumer Products
A division of 21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.
About Johnny CupcakesAlthough Johnny Cupcakes doesn’t sell real cupcakes, their quirky apparel — largely focused on graphic tees that poke fun at pop culture with a culinary twist — still creates a buzz through word of mouth and general curiosity. Johnny Cupcakes creates a unique experience for each customer through special events, nationwide tours, unique packaging, playful retail environments and endless surprises, which over the past 12 years has amassed them an international following of die-hard collectors.