@BloombergTV presents: Shootout, Can Nike beat Adidas? @bhgreeley
Bloomberg presents: Shootout, Can Nike beat Adidas?
are four ways to get people to notice your sports brand at a soccer
match. You can get on a player's feet, you can get on his chest, you can
get on the marquee of the event or you can run
ads. Nike has been eating at Adidas's once overwhelming lead in soccer
for 20 years. The companies are now roughly even and, together, about 95
percent of the global market for soccer. "Shootout: Can Nike Beat
Adidas at Soccer?" with Bloomberg Businessweek’s
Brendan Greeley (@bhgreeley)
takes a look at whether Adidas' 40-year strategy -- be the marquee
World Cup sponsor -- is still worth it or if Nike’s slow and steady
build up sponsored teams, players and ads will take
them over the top to become the world's biggest soccer brand.
The Weeknd's Final 2017 Merch Release 003 PART TWO
The Weeknd announces the launch of his final merchandise release for 2017 with 003 PART TWO today on shop.theweeknd.com. Following the success of his previous drops, #001, #002, Starboy, Starboy x Futura, both Starboy World Tour collections and the penultimate collection 003 PART ONE; the 003 PART TWO collection continues to evolve with new elevated styles for Fall/Winter including a custom cut baseball jacket and a coated wax anorak. The collection also features new graphics, camo patterns + new product styles such as a limited-edition rugby and a blood orange hoodie. The 14-piece collection arrives today at The Weeknd's official web store as the Starboy: Legend of the Fall comes to an end December 14th in Perth, Australia. Follow @theweekndmerchandise on Instagram for more news and updates.