Last night, Joy Bryant (Actress, Parenthood), Simon Rex (Dirt Nasty), Erin Wasson (Model), SZA (Singer, Top Dawg Entertainment), Ben Baller (Jeweler), Blanda (Artist/Model), Chris Ivery (Music Producer), Bradley Soileau (Model), and many more, joined us for the opening of the Los Angeles flagship store for SSUR. With a massive line out the door, L.A. came out to support owner Ruslan Karablin for his groundbreaking event. Throughout the night, celebrities and L.A. tastemakers enjoyed SSUR themed Hennessy V.S. signature cocktails, including the savory Russian Raz Iced Tea (which was singer, SZA’s favorite) and the Gottie Cooler. Hosted by Richie Akiva of 1Oak, fans and friends of SSUR admired the new store space and enjoyed performances by legendary Alchemist and Stretch Armstrong. It was an unforgettable and wildly successful night as we hit capacity within the first hour and had to shut the party down 45 minutes early!