On RapFest, each cipher makes up an episode using some of the industries biggest names paired with a talented, hungry, undiscovered MC, ready to show and prove.Super Trailer which features the likes of Prodigy, Gunplay, Smoke DZA, as well as the voiceover by LowKey of YouHeardThatNew. One beat, three artists, each giving it their all. Every artist’s cipher is shot individually, in HD, and packaged together, giving those yet to be discovered an opportunity to be paired alongside some of the best doing it.
Further ground breaking, is each that episode will feature production from a talented unknown producer, incorporating interview footage, giving each the chance to describe the concept behind their work. Each episode will premier on MTV Jams and live on top-tier blogs and websites, providing rap music fans with something fresh and up-and-comers the opportunity of a lifetime.