Skip to main content

Messi and Rose Inspire Young Athletes in .@adidas Film Series Sport 15




Starting today, adidas brings its passion for sport to life with the global roll-out of a series of films called Sport 15. Throughout the year, Sport 15 will tell brand stories that motivate and inspire young athletes to be the best you can be at any level or at any sport around the world. The first films show adidas icons from various sports including Lionel Messi, James Rodriguez and Derrick Rose.



 “Sport 15 is more than a campaign. Sport 15 is a long-term investment into our brand,”, says Eric Liedtke, adidas Board Member responsible for Global Brands. “adidas has a longer legacy in every sport than any of our competitors. Therefore, we know sport and athletes better than anyone else.”

 The campaign will be primarily activitated via broadcast. In addition, adidas also brings the story to life through a strategic roll-out across social media via the unique adidas network of global news rooms located in Herzogenaurach, London, Portland, Shanghai, Moscow and Rio de Janeiro.

 With Sport 15, adidas elevates its communication to a new level. Starting with the first 60- and 30-second commercials ’Take it’ and ’Takers’, adidas will celebrate sport with no interruptions in 2015 and beyond.

 All films are based on the insight that sport happens in moments. adidas celebrates the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team. In sport, no one owns today – every minute of every game is up for grabs and yours for taking.

 Starring in this first wave of Sport 15 are adidas NBA stars Damian Lillard (Portland Trail Blazers), Joakim Noah, Derrick Rose (both Chicago Bulls), John Wall (Washington Wizards), American football player DeMarco Murray (Dallas Cowboys) and adidas football icons Gareth Bale (Real Madrid), Lionel Messi (FC Barcelona), James Rodriguez (Real Madrid) and Luis Suarez (FC Barcelona).

 The films were created by long-term adidas agency partner 180 Los Angeles.

 Follow youtube.com/adidas and join the conversation on Twitter @adidas or on facebook.com/adidas.

Comments

Most Popular Post

.@adidasoriginals Originals by wings+horns FW17 / #adidasoriginals

adidas Originals by wings+horns FW17

True Religion Launches The Great Revolt Capsule // .@TRUERELIGION

True Religion Launches The Great Revolt CapsuleTrue Religion launches The Great Revolt Capsule, a limited-edition military-inspired streetwear collection today on their website.  True Religion will host 3 concurrent exclusive global launch events for this collection in Hong Kong (10/16), London (10/18) and New York City (10/20). The world-wide celebration will conclude with a 2-day consumer-driven pop up in SoHo (10/21-10/23)
The 30-piece unisex collection balances a refined street aesthetic with militaristic uniformity. Armed with a lineup of limited edition wares including an oversized parka, reversible Sherpa jacket, and a wide leg cargo pant, the collection uses tactical design elements, such as muted color palettes, exaggerated pocket details, and raw edge hems to deliver a modern spin on conventional utilitarian. Prices range from $89 - $499 and will be available on True Religion's website from 10/16 until it sells out (http://www.truereligion.com/military.html)








True Religion …

The Tragically Hip - Ahead By A Century

We lost a great man yesterday to Brain Cancer, "Gord Downie" lead singer of The Tragically Hip, for all our international followers, he was like a John Lennon...
This was one of the many songs I use to listen to growing up "Ahead By A Century", I will share more of his work in the next coming days... 
- TONY-
WE MISS YOU GORD YOU WERE A STAPLE....

Exclusive Jewellery Event by Anne Sportun Fine Jewellery

Love and Hip Hop: Hollywood's .@LyricaAnderson Album "Adia"

YSL Beauty opens its first pop-up shop in Canada / Yves Saint Laurent

POP-UP SHOP TORONTO
THE BRAND’S FIRST EVER FREESTANDING SHOP IN CANADA
On Wednesday, November 1st, 2017, YSL Beauty opens the doors of its very first pop-up shop in Toronto. The 1100-square-foot shop is housed in Square One shopping center until December 31st, right in time for the festive season.
YSL Beauty is breaking new ground with the opening of its first boutique in Canada with a mission to recruit millennials and immerse them in a young, edgy and luxurious world. With a storewide assortment of over 400 units, the pop-up shop includes a focus on YSL’s best-selling franchises within lips, face and fragrances, including the recently launched Tatouage Couture and Teint Encre de Peau All Hours.
A two-month beauty temple. The pop-up will let the Canadian beauty girls and boys experience one of the hottest brands of the moment. They will have exclusive first access to the latest limited editions, create their own personalized lip wardrobe, enjoy free makeup consultations, enjoy always-…

Mouthwatering Food and Drink Trends at the Gourmet Food & Wine Expo // .@gfwe

Mouthwatering Food and Drink Trends to Keep an Eye Out For The Gourmet Food & Wine Expo is back, celebrating its 23rd year

The world is coming to Toronto this November, as beer drinkers, food lovers, and wine connoisseurs come together to experience the best in each industry, at Canada’s biggest food and drink event.
“As creators of this fantastic show, we’re always on the lookout for the best new bites and beverages from across the world,” says Melanie Klie, Sales and Event Manager of the Gourmet Food & Wine Expo. “This year is all about those delectable cheeses, craft beer and homebrews, roses and sparkling toast, and innovative new whiskys. 
Running from November 16-19 at the Metro Toronto Convention Centre, the Toronto staple will be back with more than 1,500 wines, beers, spirits and gourmet foods to experience. Journey around the globe with cooking pros, talk one-on-one with industry experts and taste the newest dishes, drinks and foodie trends everyone is raving about. Che…

DB11 Volante: return of the ultimate convertible Sports GT

DB11 Volante: return of the ultimate convertible Sports GT

SECOND SHOW: Rap Season presents Majid Jordan at REBEL

FUTURE & YOUNG THUG TEAM UP FOR SURPRISE MIXTAPE 'SUPER SLIMEY' OUT TODAY

INVADING DIGITAL RETAILERS NOW
TOP 10 ON ITUNES OVERALL TOP ALBUMS CHART & TOP 5 ON TOP HIP-HOP/RAP ALBUMS CHART