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ARO Debuts Video For "Raining Gold"

ARO PREMIERES VIDEO FOR “RAINING GOLD”
SINGLE AVAILABLE ON SPOTIFY SINCE THURSDAY, MARCH 5TH 



“RAINING GOLD”


British born, American based artist ARO (aka Aimée Rachel Osbourne) today unveiled the brand new video for her stunning debut track “Raining Gold.” The video premiered this morning on FADER Magazine and was directed by Spencer Susser (who helmed Lana Del Rey’s “Summertime Sadness” and the 2010 Sundance favorite “Hesher”).

Raining Gold” the single will be available on Spotify from Thursday, March 5th and serves as an intriguing taster of what’s to come from this mysterious solo artist who’s currently working on her debut EP.

ARO (pronounced “arrow”), is a singer and songwriter who, at age 16, shunned the family spotlight and embraced anonymity in pursuit of an authentic musical career of her own. “It’s natural to want to rebel against what your parents do,” explains Aimée. “Once I accepted music was my path, I rebelled by wanting to do it my own way. I also didn’t think it was respectful to my father’s career and creativity to assume that I could jump on the back of all he had worked his entire life for.”

Instead, the young artist spent her time browsing the aisles of record stores, discovering and being inspired by artists such as Kate Bush, Peter Gabriel, Talking Heads, Johnny Cash, Doris Day, Björk, Portishead, Massive Attack and soul great Minnie Riperton.

Clearly, her love of the avant-garde, dark, and cinematic music paid off. With a forthcoming EP in the works and a tour soon to be announced, ARO’s sultry, striking voice is ready to be revealed with her track “Raining Gold,” a haunting ballad with coolly enigmatic lyrics and a throbbing arrangement that unfolds like a slow-motion bomb blast, complete with the appropriate suspense and drama of this gripping accompanying video. 

  Photo credit: Spencer Susser.


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