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Always Know Where Your Child is with GPS Tracking
One-Touch 911 Emergency Calls for Seniors without Embarrassing “I’ve Fallen” Pendant

Speed Dials up to 3 Pre-Set Numbers, “Find My BURG,” 2 Day Extended Battery Life & Advanced Miyota Watch Movement

Affordably Priced at $129, Water Resistant, Available in 8 Cool Colors: Light Blue, Orange, Lime, Red, Pink, Navy, Gray, & Black –
Created by Hermen van den Burg, World-Renowned Designer to Ikea and Target 

  BURG, the industry leader in smartwatch technology, announced today the new BURG® 31, the first standalone phone/safety smartwatch for kids and seniors.  The BURG 31 gives parents peace of mind knowing where their child is at all times and lets adult children monitor and quickly respond to their senior citizen parent emergencies.  This is accomplished through the GPS tracking and “Find My BURG” features that provide one-touch emergency SOS calls, speed dialing of up to 3 pre-set numbers, and an extended standby battery time of 2 days.  Water resistant and available in 8 cool colors:  light blue, orange, lime, red, pink, navy, gray and black, the round-shaped BURG 31 features advanced Miyota watch movement with traditional analog hands displaying time on the watch dial.  The BURG 31 is based on a 20-year history of BURG lifestyle fashion experience from the most advanced wearable technology company in the industry.

 BURG Wearable Safety and Peace of Mind with Your Child & Senior at all Times

Part of the 2015
BURG Wearables Collection, the fashion forward BURG 31 smartwatch functions as a standalone phone with an included SIM card to make and receive calls and texts without a smartphone needed (or it can connect to a smartphone through Bluetooth, if desired).  The BURG 31 is targeted to both the children’s market through its GPS child tracking features, as well as to the senior market through its 911 emergency call feature.  Unique to BURG, this special 911 emergency feature replaces the stereotypical, embarrassing and expensive “I’ve fallen” pendant that seniors have an aversion to wearing due to the stigma it creates.  With the BURG 31, seniors have an inconspicuous, fashionable watch with one-touch emergency access, 3 concealed pre-set phone numbers and GPS tracking.  In addition, both kids and seniors can choose from fun, vibrant hues or darker, more mature colors.  As an added benefit for parents, the BURG 31 does not have an internet browser so there is no possibility for children to stumble onto the dangers of the web.

 Over 20 years of Lifestyle History – First Standalone Smartwatch/Phone

BURG is the first standalone smartwatch/phone, making it the leader in Wearable Technology and design.  The BURG 31 was created by Dutch lifestyle designer and trendsetter,
Hermen van den Burg, CEO of BURG.  World-renowned for more than 20 years of design work with retails giants such as Ikea and Target, BURG possesses an edge in design that other smartwatch manufacturers cannot match.  In keeping with the clean, minimalistic, but powerful elements that define Dutch design, the BURG 31 integrates seamlessly with kids and senior’s lifestyles. 

The BURG 31 smartwatch features: 
  • Standalone mobile phone.
  • Speed dial up to 3 phone numbers.
  • Miyota watch movement.
  • Includes micro SIM card inside.
  • GPS tracking system.
  • One-touch SOS 911 emergency caller.
  • “Find My BURG” feature tracks phone’s location.
  • Targeted to children’s market:  protects kids with GPS tracking features.
  • Targeted to senior market:  makes emergency calls, replacing the expensive “I’ve fallen” pendant that seniors have an aversion to wearing.
  • Full phone functionality:  makes and receives calls with its speakerphone using the included SIM card or paired with your Android, iPhone or other smartphone.
  • 2 day standby time, 2-3 hour talk time.
  • Weight: 5 ounces, Measurements:  1½” x 1½” x ½”.
  • Water resistant.
  • Internal Flash Memory: 128Mbits.
  • Rechargeable Li-ion Battery with 1-2 hour charging time.
  • 3-4 hours media player time.
  • Uses Micro USB 2.0 cable for charging (included).
  • Wireless data support. 

 The BURG 31 is affordably priced at $129.  It includes a free SIM card, USB to Micro USB cable, 4GB Micro SD card that can be upgraded to 16GB, headphones, watch battery, stylus, Quick Start Guide, band tool and language selector.  Additional BURG Smartwatch models are also available in a variety of colors and designs through Amazon and Shop HQ.  For more information, see:, website:, Facebook:, Twitter:, YouTube:,

About BURG

BURG is the industry leader and first of its kind to develop the “Smarter Smartwatch.”  Founded in 2009, BURG is fully equipped in developing new models and technologies to address consumer’s fast changing needs.  Designed and founded by lifestyle products designer, Hermen van den Burg, the BURG smartwatch phone is flawlessly designed and provides a fusion of form and function that seamlessly integrates with your lifestyle rather than forcing you to adapt to it.

BURG focuses exclusively on simplifying life by producing Smartwatches that can phone and text without connecting to a Smartphone.  If you would like to stay connected to your Smartphone, you can do that as well by pairing it to your BURG.  In contrast to their competition, BURG believes in producing wearable technology that seamlessly integrates into lifestyles with simplicity and fun.  For BURG, technology is only half of the equation.  Their goal is to create wearable technology that you will truly desire to wear.  In order to achieve that, every aspect of BURG’s development process includes extensive research into function as well as design.  BURG offers consumers choices that provide the luxury to wear the very best in technology while expressing their own great sense of style.  For more information, please visit or


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