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.@FORM_LA Teams Up with Selamat to Create Unique Must-Have Capsule Collection

FORM Teams Up with Selamat to Create Unique
Must-Have Capsule Collection



Collaboration between dynamic design firm and sophisticated, natural furnishings manufacturer
to bring design-forward products to residential and contract markets this fall 


FORM, the exclusive Los Angeles-based full-service design firm, and Selamat Designs, the San Francisco-based furniture manufacturer, are joining forces to create an exclusive, chic and timeless Capsule Collection. The collaboration that will produce a line of unique must-have furnishings is set to debut to the public in Austin, TX in November of this year in a pop-up shop setting with introductions in Las Vegas and High Point markets to follow in January 2016. After these select launch debuts, the line will be immediately available to the trade.
The collaboration will focus on all major categories in the home and hospitality markets, from larger anchor pieces to accessories. FORM pulled inspiration from a deep love for and respect of the hand-made.  
“Our collection is intended to be intimate and refined—it captures the simplest of forms and the finest of finishes; it may even ask you to think a little bit,” remarks Joshua Rose, one of the two principal designer at FORM. 
“The organization of ideas relies heavily on scale, angle, technique and juxtaposition,” said Rafael Kalichstein, FORM’s other principal designer. “It is meant to be approachable and visceral. We can’t wait to see it shine in projects around the globe.”
Selamat Designs boasts a broad range of customers from individual designers to large commercial designers and retail companies.
“We could not be more excited to be in collaboration with such a talented firm as FORM. We are thrilled to bring a fresh voice to Selamat and to broaden our appeal,” says Thatcher Davis, co-owner of Selamat Designs. “Their unique vantage point as mavens of design will be an excellent compliment to the time-tested work we already do so well. 
“Every piece of furniture and every accessory the company offers tells a tale,” recounts Shannon Davis, Selamat’s co-owner. “Ours is a classic story for every occasion. We aim for this collection to reach a new customer base as well as excite our current, dedicated clientele; we are elated to be incorporating this new perspective into the Selamat line and we can’t wait to welcome all the new people to the Selamat party.” 


About FORM

FORM is a distinguished and dynamic design firm, led by the duo of Emmy award winning designer Joshua Rose and Chinese medical practitioner Rafael Kalichstein. As a saught-after talent, FORM was tapped in 2015 as a preferred partner of the Rolls Royce Owner’s Club of America, among only a few design firms in the nation.  FORM has completed over ninety projects including the US headquarters for multinational film corporation Senator Entertainment, the LA headquarters of hospitality PR giant Wagstaff Worldwide, the event space for longtime Sonoma-County-favorite restaurant, Catelli’s, and homes for a host of discerning private and celebrity clientele. Having been published in Angeleno, Angeleno Interiors, C Magazine, Domino Magazine, Entra, Homestyle Magazine, InStyle, Interiors: CA, Brides, and The LA Times, FORM is presently busy designing projects in Austin, TX, Beverly Hills and Brentwood, CA and will be designing for the Red and White Ball, the CT Red Cross annual fundraiser. Rose and Kalichstein believe that spaces speak. In order for a design to succeed, it is imperative that the designer has the ability to listen and be keenly aware to the needs of the client and their space.

For more information on FORM, please visit www.formlosangeles.com
 
 
About Selamat Designs

Headquartered in San Francisco, Selamat Designs is a natural materials product development company that designs and manufactures sophisticated furnishings and accessories. In addition to a quick ship style inventory of in-line products from two centrally located warehouses, Selamat works extensively with commercial designers and site specifiers to create products suitable on a project basis. 

For more information on Selamat Designs, please visit www.selamatdesigns.com

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