REEBOK AND KENDRICK LAMAR INVITE THE WORLD TO #GETPUMPED
WITH EPIC SURPRISE PERFORMANCE DURING ZPUMP RUN
Reebok and brand partner Kendrick Lamar brought LA to a standstill through a show-stopping experience for fitness and music fans. Kendrick, a Grammy award winning Top Dawg Entertainment artist, powered 100’s of unsuspecting runners to #GETPUMPED through an extraordinary run across the spectacular streets of Los Angeles as he performed an impromptu set on the back of a custom flatbed truck.
Celebrated for his powerful, dynamic, high energy flow, Kendrick provided a live soundtrack to encourage runners, wearing Reebok’s revolutionary new ZPump Fusion shoe, as they formed part of a dramatic convoy, flanked by police outriders and surrounded by camera crews and spectators, which took over the city.
All Photod Provided by: GETTY IMAGES
Description - WEST HOLLYWOOD, CA - MARCH 24: Guests take part in #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Charley Gallay/Getty Images for Reebok)Photo Credit - Getty Images for Reebok