KANYE WEST and adidas Originals: Introducing the YEEZY BOOST 350 Black
The shoe marks the third footwear model launched in the historic, vastly awaited partnership between West and adidas. First glimpsed in New York last February during the YEEZY SEASON 1 Fashion Week presentation, the lo-top YEEZY BOOST 350 in black features uppers composed of tonal Primeknit: a breakthrough material developed using adidas’ most advanced digital engineering techniques to fit like a second skin. Color-coordinated outsoles leverage adidas BOOST™’s highly responsive properties to offer an unparalleled level of comfort, performance, and style.
The YEEZY BOOST 350 is composed of beautiful yet simple materials in a refined, elegant color palette, speaking to West’s vision for effortless, timeless footwear and apparel. Melding the forward-thinking technologies of adidas with a classic aesthetic, the YEEZY BOOST 350 represents a bold new design ideal.
The YEEZY BOOST 350 will hit stores globally on August 22, 2015 and will also be available through the adidas Confirmed app—a first-of-its-kind sneaker reservation mobile application—in New York, Los Angeles, and Chicago. The updated app available in the Apple app store and Google Play allows consumers to sign-up, reserve, and pick-up their sneakers all through their smartphones.