REEBOK CLASSIC CREATES ALTERNATIVE ‘BASEBALL LEAGUE’
WITH MUSIC AND FASHION LABEL MAISON KITSUNÉ
Reebok Classic and Maison Kitsuné, unified by their intrinsic links with both fashion and music, announce the introduction of a debut capsule collection that presents an all-American preppy style with contemporary attitude and a distinctive baseball theme. Paying homage to the American past time, the collection draws inspiration from Reebok’s roots in baseball to inform a distinctive set of apparel pieces including a varsity jacket, t-shirt, sweatshirt and shorts, alongside a revamped Classic Leather Nylon sneaker, for both men and women.
Reebok Classic is known for its baseball heritage and applies modernized footwear and apparel technologies to archive styles, creating an upscale sport-lux look. Launched in 2002 by Gildas Loaëc and Masaya Kuroki, co-founders and creative directors, Maison Kitsuné is a multi-faceted brand with Kitsuné, the record label, Maison Kitsuné the clothing line as well as Café Kitsuné, the brand’s coffee spots. The brand enjoys cult music status and cleverly fuses its founders’ shared love of music, fashion and unique architectural design. Maison Kitsuné’s philosophy perfectly complements Reebok Classic’s timeless, laid-back aesthetic.
Motivated by the uniforms of classic baseball teams such as the Brooklyn Dodgers, the Reebok Classic x Maison Kitsuné ‘Baseball League’ collection consists of a series of athletic, understated designs that celebrate the popular sport in sophisticated and fashion-forward style. A retro color palette of cream white, bold orange and navy features across the line, while branding is executed in collegiate lettering for an authentic all-American touch. Maison Kitsuné’s trademark fox is given a makeover for the collaboration, revamped with a baseball cap for a fun and unique play on the much-loved mascot.
The Classic Leather Nylon sneaker is given a discreet and chic colorway of crisp white and cream, with juxtaposing textures of premium pig suede, polyester and leather for added visual interest. Maison Kitsuné’s signature fox logo, complete with ‘Baseball League’ cap, adorns the sock liner for a discreet, playful finish. The collection’s relaxed t-shirts and long-sleeve sweatshirt are constructed with easy to wear crew neck cuts while a pair of loose fit shorts are simply detailed, providing a versatile wardrobe essential. The traditional varsity jacket, a menswear icon and staple of baseball culture, is given an eye-catching Reebok Classic x Maison Kitsuné update, combining a striking orange body with off-white sleeves and oversized logos.
The Reebok Classic x Maison Kitsuné FW15 collection is available from September 12th at select retailers worldwide and Reebok.ca.