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Universal Music Group invests in Nuday Games / .@UMG

Nuday Games, a new mobile engagement platform for artists and fans has announced today that Universal Music Group, the world’s leading music company has made a strategic investment in the company. 

Founded in Stockholm, Sweden, Nuday Games aims to become the world’s leading subculture-oriented game platform for mobile devices. Nuday is building a game platform where new games, brands and subcultures are continuously added, nurtured and developed, from music genres such as Rock, Hip Hop, and Reggae to other areas with passionate fans appeal such as Sci-Fi, Horror and Fantasy.

Nuday Games’ first game experience is Rock Science™ - The Rock Game of the Century, a trivia based mobile app that turns knowledge about an artist into a social tool, building a community around the excitement and engagement of fans.

Now Rock Science™ is launching a new and enhanced game experience that incorporates over 50 of Universal Music’s global rock artists and bands,offering fans a fun and exciting way to socialize and compete using their shared musical knowledge.

Per Sundin, Universal Music’s Managing Director of Sweden and SVP of the Nordic region, says: "This investment is yet another example of how we continuously explore new ways to keep our artists at the forefront of the latest digital innovations in music. We are firm believers in the potential of next generation deep social networks to give artists new platforms for communicating with their fans. Nuday Games are leaders in this exciting area and we’re very pleased to be partnering with them to give our artists such an attractive new tool to strengthen the artist-fan bond even further."

"Having Universal Music Group as a key strategic partner means to us a whole new dimension of reach - both to leading global artists as well as to relevant audiences to be engaged. - Let There Be Games!" concludes Jorge Bravo, CEO and founder of Nuday Games.


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