In time for the cold weather, the designers at Moose Knuckles and the buying team at Over the Rainbow have created a cooler-than-cool brainchild: theOTR40YRS Canada Parka, a limited adaptation of their functional menswear parka.
The basics: inspired by Moose Knuckle’s "Canada Parka”, the jacket is mid-length, down-filled and water-resistant with a removeable fox fur trim and hood. Remember, though, that it's all in the the details:custom additions include a leather square arm patch, antique silver hardware, plaid lining, charcoal-coloured fur trim (normally offered only in white or black), and most importantly, a custom embroidered "Joel X OTR40YRS" character patch and "Joel Goalie" hang tag. The man himself – the original founder of Over the Rainbow – immortalized forever.
50 units in total were produced, available exclusively for purchase in-store at Over the Rainbow, and NOW ONLINE at www.rainbowjeans.com. Yes, you heard right. As of yesterday, Over the Rainbow has been transformed from single storefront to online retailer.Watch the teaser video of the new e-commerce unveil here.