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.@britneyspears Launches Maui Fantasy Limited Edition





In January 2016, global superstar and multi-platinum artist Britney Spears invites you on an exotic escape, channeling sun-kissed skin and beautiful Hawaiian beaches through her newest fragrance, Maui fantasy BRITNEY SPEARS™ Limited Edition.

Britney is a chart-topping artist with over 40 hit singles, 15 albums, a sold-out Las Vegas residency and a billion dollar fragrance franchise. She is an international pop culture icon, but she’s also a proud mother of two sons who cherishes the precious time she spends with them. Britney and her boys love their family vacations, and these are the moments that serve as inspiration for Maui fantasy BRITNEY SPEARS™ Limited Edition, Britney’s 19th scent.

“Whenever I have a chance to relax and spend time with my family, we escape to Hawaii. Maui is one of my favorite islands. I wanted to create a fragrance that gives me the amazing feeling I have while I’m there – surrounded by the ocean and beautiful flowers. Every time I smell Maui fantasy, it brings me back to a place of happiness and relaxation.” – Britney Spears

Britney feels a deep connection to Maui. Whenever she has a break she travels to the breathtaking island to relax and rejuvenate with her family. Embodying all of the aspects of this beloved paradise, Maui fantasy BRITNEY SPEARS™ Limited Edition captures the warmth of Hawaii’s climate and the vibrancy of its sea breeze. Like all of the scents in the fantasy portfolio, this fragrance is an expression of Britney’s multi-faceted personality.

The Fragrance
Infusing elements of Maui’s natural beauty with the key notes found in original fantasy BRITNEY SPEARS™ fragrance, Maui fantasy BRITNEY SPEARS™ Limited Edition conveys Maui’s allure and charm through scent. The combination of luscious, tropical fruits and flowers exudes the warmth of Maui’s climate and the spirit of Hawaiian heritage.

TOP
Bird of Paradise mingles with luscious Pink Grapefruit and Passion Fruit, drawing you in with their mouth-watering sensations.

MID
At the heart is an intoxicating blend of fresh beachside florals – Hibiscus Petals, Cyclamen, Orange Blossom and Hawaiian Monoi – blooming in the golden sun.

BASE
From the background, the warm, sensual aura of Vanilla and Coconut radiates with soft Blue Musk, White Amber and beachy Blonde Woods.

The Packaging
Embodying the essence of Hawaii, the Maui fantasy BRITNEY SPEARS™ Limited Edition bottle takes inspiration from the captivating crystal blue waters surrounding the island, with a frosted-aqua hue. The bottle features a bright pink Hibiscus flower, one of the many symbols of this tropical escape. Blending the Hawaiian symbols with the iconic shape and collar design of the classic fantasy bottle makes this new scent a fun and exotic addition to the fantasy BRITNEY SPEARS™ fragrance collection




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