Skip to main content

The Launch of #DEFENDTHEEMPIRE / .@Defendparis + .@EmpireFOX


20th Century Fox Television’s record-breaking hip-hop drama EMPIRE isn’t just a television phenomenon – it’s now a full-fledged fashion and lifestyle brand. After cutting-edge collaborations with high-end fashion and beauty brands such as Saks Fifth AvenueHood by Air and Deborah Lippmann, EMPIRE has evolved from luxury to accessible with its newest collaboration, EMPIRE x DEFEND PARIS.

Coinciding with the spring season of Fox's Empire, a new clothing capsule for fans launches.  20th Century Fox Consumer Products has officially teamed up with Defend Paris for its latest apparel collaboration.  Defend Paris has always been about the street, with an aesthetic and message that mirror the hard knocks grit of the Lyon dynasty.  

The capsule is set to launch April 8 and is intended to be the first apparel release from Empire that is broadly accessible to its legion of fans. The initial launch will include eight tees made exclusively for the capsule at for $39.  

The collection focuses on the notions of Family, Money and Power, which define the essence of the show, and the culture in the streets that has resonated with fans.  Separately, East Coast retailer Jimmy Jazz will also launch three styles from the collection in a capsule of styles that resonate with the same aesthetic.  

All styles available at


Most Popular Post

.@LakeviewWineCo Wine and Pizza Make a Heavenly Match

.@justinbieber wears @billylosangeles

Checking Into the Future with Marriott TestBED

Checking Into the Future with Marriott TestBED

.@TWONDONUC - Gone TIl November

TwonDon - Gone TIl November

High Times Records to Debut With Vinyl Disc | "Smoke Signals" Featuring Damien Marley, Big Gigantic & Action Bronson

OTHERtone Featuring N.E.R.D at ComplexCon 2017

Air Jordan 12 'Cool Grey' // .@Sneakerpolitics

New Range Rover: Silent Luxury

.@lululemonmen Holiday 2017: Breathe It All In

Holiday 2017: Breathe It All In with lululemon men 

PUR attitude Gets a Head Start on 2017 Holidays with Black Friday/Cyber Monday Sale

(Featured above: PUR attitude Love Your Body Gift Set—includes: Caviar Anti-Aging Hair Shampoo, Caviar Anti-Aging Hair Conditioner, Foaming Bamboo Almond Scrub.)