The Launch of #DEFENDTHEEMPIRE / .@Defendparis + .@EmpireFOX

LAUNCH OF LIMITED EDITION DEFEND PARIS CAPSULE COLLECTION COINCIDES WITH SPRING SEASON OF HIT SERIES "EMPIRE"


20th Century Fox Television’s record-breaking hip-hop drama EMPIRE isn’t just a television phenomenon – it’s now a full-fledged fashion and lifestyle brand. After cutting-edge collaborations with high-end fashion and beauty brands such as Saks Fifth AvenueHood by Air and Deborah Lippmann, EMPIRE has evolved from luxury to accessible with its newest collaboration, EMPIRE x DEFEND PARIS.

Coinciding with the spring season of Fox's Empire, a new clothing capsule for fans launches.  20th Century Fox Consumer Products has officially teamed up with Defend Paris for its latest apparel collaboration.  Defend Paris has always been about the street, with an aesthetic and message that mirror the hard knocks grit of the Lyon dynasty.  

The capsule is set to launch April 8 and is intended to be the first apparel release from Empire that is broadly accessible to its legion of fans. The initial launch will include eight tees made exclusively for the capsule at Defend-Paris.com for $39.  

The collection focuses on the notions of Family, Money and Power, which define the essence of the show, and the culture in the streets that has resonated with fans.  Separately, East Coast retailer Jimmy Jazz will also launch three styles from the collection in a capsule of styles that resonate with the same aesthetic.  

All styles available at www.defend-paris.com









The Launch of #DEFENDTHEEMPIRE / .@Defendparis + .@EmpireFOX The Launch of #DEFENDTHEEMPIRE / .@Defendparis + .@EmpireFOX Reviewed by Tony G on April 11, 2016 Rating: 5

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