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.@Shop_Hillcrest - RENAISSANCE OF THE SMALL MALL



RENAISSANCE OF THE SMALL MALL
New collection of retailers open at Hillcrest this October, part of its $90-million-plus renovation

 This fall, Hillcrest’s collection of lifestyle retailers is growing as it celebrates the launch of its new South Wing on October 20. The centre will officially welcome much anticipated retailers Sporting Life (40,000 sq. ft.) and H&M (21,000 sq. ft) with a ribbon cutting ceremony and special in-store promotions for customers to enjoy. Aritzia (6,600 sq. ft) and Pandora (1,000 sq. ft.) are set to open in November, joining Sephora, ‘M’ Marciano, and Hudson’s Bay. Rockport will become part of the Hillcrest collection in 2017.

Referring to it as a ‘newly polished gem’, Oxford Properties Group is successfully rolling out its plan for Hillcrest, attracting and securing coveted lifestyle brands and making it a shopping destination. Last year, Hillcrest celebrated the expansion of Hudson’s Bay, which increased from 39,000 sq. ft. to 119,000 sq. ft. and boasts a beautiful new façade.

Rendering of the Hillcrest Mobile Collection Pop-Up Truck
Hillcrest is part of a small-mall-renaissance, where shoppers can enjoy a great experience in an easy-to-navigate, boutique-sized centre with ample parking and special attention to guest services. Creating an elevated experience is at the forefront of the shopping centre’s retail re-focus strategy. Last holiday season, Hillcrest launched Santa’s Holiday Haven, offering a family-friendly space for parents to check their coats, have purchases gift wrapped, enjoy retail pop-ups and visit with Santa. During the Rio 2016 Olympics Games, Hillcrest hosted an Olympic Lounge in their Center Court, giving customers the opportunity to sit and cheer on Canadian athletes, including a visit from Olympic ice dancer and medalist Paul Poirier. This holiday season, Hillcrest is taking it to the next level with an interactive children’s element and Toyota experiential pop-up. These unique offerings will continue as Hillcrest grows and expands its lifestyle retail collection.
                                                                     
“We designed our renovation and retail plans around the needs and desires of our shoppers.” says Brian Marentette, General Manager, Hillcrest. “The ‘renaissance of the small mall’ means that Hillcrest offers the big brands shoppers want, in a comfortable local environment. We’ve completely re-set our anchor stores to offer top-tier lifestyle brands, with the service they have come to know from Hillcrest.”

Taking it to the streets: The Hillcrest Mobile Collection
To celebrate its recent renovation and new collection of retailers, Hillcrest will be hitting the streets in an exciting way with a unique experiential pop-up truck. The installation will feature curated fall/winter fashion trends selected by key retailers.
 
From October 26 – 28 from 4:00 p.m. – 8:00 p.m., and October 29 from 1 p.m. – 5 p.m. the truck’s location will be tweeted out every 30 minutes via @Shop_Hillcrest. Pop-up truck visitors will have the chance to win one of the five outfits (valued from $500 - $1,000) by filling out a ballot. Snap, Share and Win’ contest and Richmond Hill residents can enter online to win a Surprise Visit from Hillcrest, who will be delivering ‘surprise boxes’, valued at $150.
 ABOUT HILLCREST
With over 110 stores and services, Hillcrest is a regional shopping destination offering a collection of lifestyle brands in an easy-to-navigate, boutique sized centre with ample parking and special attention to guest services. Hillcrest’s $90-million-plus renovation is currently underway with Sporting Life, H&M, Aritzia and Pandora announced to join this fall. In 2016 Hillcrest welcomed new retailers such as Sephora, DAVIDsTEA, Sunglass Hut and Chatime. Hillcrest’s brand new Hudson’s Bay is pleased to offer brands such as Kiehl’s, Bobbi Brown, Vince Camuto, Alex and Ani, and Le Creuset. Hillcrest is BOMA BEST Level 2 Certified and continues its commitment to sustainability and green initiatives. Located at 9350 Yonge Street, Hillcrest is managed with pride by Oxford Properties and co-owned by Montez Holdings Inc. For more information HillcrestMall.ca.

ABOUT OXFORD PROPERTIES
Oxford Properties Group is a global platform for real estate investment, development and management, with over 2,000 employees and approximately $42 billion of real assets that it manages for itself and on behalf of its co-owners and investment partners. Established in 1960, Oxford has regional offices in Toronto, London and New York, and the company's portfolio includes approximately 50 million square feet of office, retail, industrial, multi-family and hotel properties. Oxford is the real estate arm of the OMERS Worldwide Group of Companies. For more information about Oxford, visit: www.oxfordproperties.com.

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