The booth featured original Four Loko art by artist Yung Jake, including a giant, life-size throne made of Four Loko cans created by @versace_tamagotchi. Fans of the brands including Skrillex, Fat Jew, Cali DeWitt, Chanel West Coast, Vashtie and YesJulz all stopped by to take photos sitting in the throne. Iconic rapper Cam'ron even posted up at the throne wearing a pink collaborative Pizzaslime x Four Loko tee where he posed with fans.
On Friday night, Four Loko and Pizzaslime threw a launch party in downtown LA hosted by Versace Tamagotchi and featuring DJ sets by Honey, Roofeeo, & Taco. The party filled up with fans of both brands including musician Brittany Sky who performed at ComplexCon.
Fat Jew and YesJulz
Cam'ron and artist Cali Dewitt
ABOUT THE COLLABORATION:
"Four Loko Taps PizzaSlime For Capsule Collection To Launch at ComplexCon"
Four Loko and Pizzaslime have come together to release a limited edition “badass and American as f*ck” capsule collection that will first launch exclusively at ComplexCon, taking place on November 5th-6th in Long Beach, CA. The collaboration was shot by photographer Kenneth Cappello, known for his iconic photos for Supreme as well as his work with Sneeze. The lookbook features Lil Mayoand Odd Future’s Sarah Parker.
ComplexCon attendees will have an exclusive first look at the collaboration and the first chance to shop the line, which consists of 5 tees, 1 long sleeve tee, a hoodie, a candle specially created by Wik Studios, and a sticker pack, in the FourLoko booth curated by Pizzaslime. The booth will also feature original Four Loko art by artist Yung Jake, including a giant, life-size throne made of Four Loko cans created by @versace_tamagotchi.
Pizzaslime clothing has been featured on numerous celebrities, such as Diplo, Miley Cyrus, Khloe Kardashian, and Skrillex, to name a few. The brand recently collaborated with Fuck Jerry on the original RIP Taylor Swift shirt that took over the internet and social media.
“We partnered with Pizzaslime because we wanted to find someone even more out there than Four Loko. Pizzaslime is relevant and fun, which is why we got out of their creative way and let them do what they do best,” said Four Loko’s Digital Marketing Manager, Evan White.
"We got involved with Four Loko because it’s Four Loko. The brand is iconic to people our age and, to be honest, collaborating with Four Loko was a dream come true because we both represent a culture of fun and ridiculousness," added the Pizzaslime founders.
The partnership which was brought together by special projects agency, Zaddy (owned by Alexander Ferzan and Josh "The Fat Jew" Ostrovsky), will be available to buy online at pizzaslime.com with prices ranging from $5 to $40.
PizzaSlime is a creative collective / clothing brand / popular Instagram account / creative agency thing … its a lot of shit. Anyways, in the past Pizzaslime has been linked to some big names like Pharrell and Diplo and has been featured in publications like Nylon and Popeye (Japan) as well as on sites like Vogue, I-D, Dazed, and W to name a few. PizzaSlime is whatever you want it to be honestly … the common thread is just dopeness.
ABOUT PHUSION PROJECTS, LLC:
Phusion Projects, LLC, is a Chicago-based multi-brand alcoholic beverage company that sells products including FourLoko, Moskato Life, Signature Cocktails and Earthquake, both domestically and globally.
Since the company’s inception, Phusion Projects has encouraged fans to unfold their own Four Loko story, while being committed to operating as a responsible member of the alcoholic beverage industry. To learn more about Phusion Projects products, please visit www.fourloko.com.