HSI Professional’s VP of Sales and Marketing, Brad Bitton, has announced plans for the expansion of the hair styling tools (InfraRED flat irons) and agents (anti-aging, anti-hair loss treatments). The line is currently sold on their website: and several other online retailers – like Amazon, Jet, and Zulily – salons, and beauty supply stores. Their products will soon also be available at Walmart.com and Target.com. HSI will be entering physical retail spaces by Q1 2017.
HSI Professional offers salon-quality hot tools like the Glider Ceramic Flat Iron, Glider Straightening Heated Brush, a variety of curling wands and blow dryers. They also offer hairstyling agents like shampoos, conditioners, Argan oil leave-in treatments and heat protectant spray, smoothing masks, and thermal protector sprays. Their unique selling point is “Built for salons. Priced for homes”.
HSI Professional uses their website as a point of sale to grow their business. On their website, you can find:
· Blog posts that offer advice, tutorials and discussions of current trends
· A buyer’s guide that offers detailed information on how to pair their tools with each customer’s unique needs
· Catalogs of their products with detailed descriptions and suggested usage
About HSI Professional: HSI Professional is a hair tool provider that is sold in salons and online. CEO, Tubia Aizenberg, started HSI Professional nearly 10 years ago with the mission to create high quality tools at a great value, that delivers the best results. A portion of their products are made in the USA and the business is based out of Miami, FL.