Canadian jewellery brand Hillberg & Berk partners with Canadian Women’s Hockey League
The Canadian Women’s Hockey League in association with Canadian jewellery company Hillberg & Berk is proud to announce a two-year partnership. Hillberg & Berk’s partnership will empower CWHL Live broadcasts across the 2016/17 season and into the future helping connect the league with its wider community of fans.
The CHWL five-team league is made up of mothers, wives, career women and women continuing their education. Their love for the game is evident throughout all activity and it is that passion that Hillberg & Berk relates to so profoundly. Following a hugely successful partnership with Olympic Ice Dancer Tessa Virtue, Mielke and the Hillberg & Berk team identified an opportunity to help in addressing the injustices women in sport face – out of this the partnership was formed.
“I’m so thrilled that we’re partnering with such a fantastic team of women,” says Rachel Mielke, CEO, Hillberg & Berk. “It’s such a joy to see our vision and passion on women’s empowerment come to life through the ladies on the CHWL team. Many of the women on the team are Olympic Gold Medalists and no one is talking about them – we are looking forward to raising the profile of the team through our partnership to highlight the amazing sportswomen they are.”
Rachel Mielke, CEO of Hillberg & Berk was recently named an Entrepreneurial Winning Woman in the 2015 Ernst & Young LLP’s North American Entrepreneurial Winning Women™ program. Hillberg & Berk differentiates itself through its unique and high quality product, exceptional shopping experience and its efforts to empower women through mentorship & philanthropy.
To celebrate the partnership, Hillberg & Berk recently gifted all 125 CWHL players and team staff with their very own CWHL Sparkle Balls as well as an additional pair to gift to deserving women they encounter in their day to day lives as a Random Act of Sparkle this festive season.
“We are thrilled to have such a growing company as Hillberg & Berk, who share our passion for empowering and celebrating women, become part of the CWHL family,” said CWHL Commissioner Brenda Andress. “Their support will enable us to continue bringing the world’s best female athletes to the hockey community via CWHL Live each week.”
About Hillberg & Berk
Using only the finest semi-precious stones, fresh water pearls, Swarovski crystals and more, Hillberg & Berk’s handcrafted pieces are designed to last throughout time. Celebrities such as Her Majesty Queen Elizabeth II, Carrie Underwood, Sarah McLachlan, Michelle Obama, Barbara Walters and Celine Dion have been spotted wearing Hillberg & Berk designs. Currently, Hillberg & Berk jewelry is wholesaled at 25 retailers across Canada and sold from the two retail locations in Regina and online at hillbergandberk.com, with expansion plans in Western Canada through 2015 and subsequent expansion to the US and globally.