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.@lovetruenatural - Meet .@Benecos Germany's Best Selling Natural Makeup Line

Benecos, Germany's Best Selling Natural Makeup Line

Make the switch to natural makeup with Benecos! This certified natural and organic makeup line is fun, young and trendy – minus the dent in your wallet! Not only is True Natural the official North American representative for Germany’s fastest growing organic cosmetic brand, the collection has a wide range of modern colors from lipsticks to nail polish for any occasion. This pure plant and mineral-based line has been recognized by OekoTest, Natural Solutions Beauty with a Conscience, and Yoga Journal – and the list keeps growing!

As an added bonus, Benecos will be launching several new products such as eyeshadows, sun bronzer, and even vegan mascara! Get the first look at these makeup must-haves:
Natural Light Fluid Foundation: A light and effective makeup foundation, this fine liquid will give subtle and delicate coverage for your face. Available in three luxurious colors (dune, sahara and mocca), your skin will glow with a silky, shimmering finish

Natural Lipsticks: From “Poppy Red” to “First Love,” we’ve fallen in love with all the high-quality ingredients such as avocado oil and babassu oil that will leave your lips feeling soft and seductive. This just in: Benecos has trendy new, natural lipglosses! Glide on “Pink Blossom” or “Natural Glam”.

Natural Eyeshadows: With unlimited breathtaking looks, you can choose from the magical Mono Eyeshadow colors, or for an unforgettable style, the Natural Quattro Eyeshadows. The new Quattro, “Smokey Eyes,” has four elegant shades of grey for any occasion.

Nail Polish: Can you ever have too much nail polish? We think not. Benecos’ hot, trendy Happy Nail Polish line is the perfect pop of color for any adorable autumn or sexy summer looks!

Products featured by True Natural use only safe natural ingredients — never any petrochemicals, synthetic preservatives, colors or fragrances. We offer full ingredient disclosure to the international standards (INCI), and ingredients are Certified Organic and Vegan wherever possible. All products are cruelty-free.


Uli Jacob, founder of True Natural, has a passion for natural living which led her to study biochemistry and research safe, natural ingredients. With 15 years of working in the skincare industry under her belt, Jacob has paved the way in determining the safest and most effective products for people with sensitivities. Whether for yourself or loved ones, natural beauty starts with True Natural. Not only are the products they recommend free from harmful ingredients like phthalates, or dangerous synthetics – they even offer full ingredient disclosure on their website to ensure every product is safe for you, your family, and the environment.  

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