Street art and fashion are a pairing that makes sense. After all, both are forms of vibrant expression. And when that art is courtesy of James Goldcrown, and the brand is Psycho Bunny, the collaboration not only clicks, it feels like it was meant to be. The menswear line, home to polos made with the finest Pima cotton from Peru, has introduced a collaboration with the #LoveWall artist. The range of tees featuring Goldcrown's signature hearts will launch in premium retail stores, including Nordstrom and Bloomingdales, starting in May 2017.
"It was an alignment of the stars," Robert Godley says of the pair up. He and Psycho Bunny partner Robert Goldman were both fans of Goldcrown's work and street art in general.
"My interest really started where I lived in East London," Godley explains. "Banksy's hometurf. That was really when I became aware of street artists." His admiration for the bold expression and colors was a natural match for the menswear line. "Given that our logo is so graphic, it kind of works in tandem with street art and that vibe."
The collaboration features graphic crewneck tees, designed by Goldcrown and Godley.
"Psycho Bunny has a unique logo that is instantly recognizable and evokes emotion. The heart has the same kind of effect on people and speaks a universal language. So this collaboration is really about combining the two icons and bringing together two unique audiences," says Goldcrown.
Psycho Bunny introduced the capsule collection of shirts to retailers at Project Show in Las Vegas, featuring short-sleeve crewneck tees all with the printed signature James Goldcrown 4 Psycho Bunny collaborative artwork, in five styles. The shirts will retail for $60 and first delivery dates are planned for 5/15 & 6/15. The t-shirts will also be available in Boys sizes.
"James is known for his cascading hearts," Godley says. "I think that translates into any culture. It appeals to everyone. I don't think the world will ever tire of needing love. And this is James' way of sharing and expressing that
About Psycho Bunny
Psycho Bunny is the brainchild of Robert Godley and Robert Goldman, and was launched in 2005. Combining Pima cotton with fine tailoring and an irreverent attitude, Psycho Bunny struck a chord and soon developed a dedicated following. Today, it has become a staple for every well-dressed man, and the unforgettable logo has risen from cult status to must-buy. Psycho Bunny is carried at fine retailers such as Nordstrom and Bloomingdale's.
About James Goldcrown
Born in West London, JGoldcrown is a self-taught artist/photographer now based in New York & LA. At 24, after 7 years in the industry, JGoldcrown took a break and went to Africa to make the documentary "To Die No More" which highlighted the AIDS/HIV epidemic. TDNM won 2 awards and raised over £10,000 which was donated to the people featured in the film. In 2015 he had his first show at Miami Basel where his work sold out in 2 hours. JGoldcrown is now known internationally for his Bleeding Hearts/Lovewall murals that can be seen around New York, California, Texas, Miami & Chicago.