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Jordan Brand Reco6nizes Toronto Culture with Permanent 306 Yonge Location

Jordan Brand Reco6nizes Toronto Culture with Permanent 306 Yonge Location



 Toronto has long been known for its international appeal and, more recently, a unique basketball culture. These attributes make the city a perfect location for delivering the best of what Jordan Brand has to offer, from pinnacle products to a training space where athletes can pursue greatness. The doors to 306 Yonge first opened during the 2016 NBA All-Star Weekend for a special pop-up experience, but now it’s time to properly RECO6NIZE Toronto’s spot within sports, art, and culture with a permanent home for Jordan Brand.


Toronto’s new number one destination for Jordan Brand will open on Saturday, May 27 at 6:23AM. In addition to reco6nizing the Class of XXX1 and other members of the community for their pursuit of greatness, the grand opening will also include a series of high heat releases. The exclusive offerings available will be highlighted by customizable product and pairs of the Air Jordan IV, I, and VI to honor the 416.


 Not only will Yonge 306 be the source for the latest and greatest Jordan Brand products, it’ll also feature Centre 23. This space will serve as Canada’s training hub to prepare athletes with specialized sessions led by Jordan Brand trainers. From Breakfast Club workouts to barbershop services on Get Fresh Thursdays, Centre 23 will both reco6nize and push Toronto’s athletes.



Opening Day (Saturday): 6:23AM-9PM. Regular hours resume on Sunday.
  • Monday-Friday: 10AM-9PM
  • Saturday: 9:30AM-9PM
  • Sunday: 11AM-7PM

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