Skip to main content

Marketing to the Coveted Millenial Crowd At Summer Music Festivals / .@EverAfterFest

Marketing to the Coveted Millenial Crowd At Summer Music Festivals

The summer music festival season for 2017 has officially kicked-off and this summer’s series of events looks more promising and jam-packed than ever before.

As Canadians’ awareness and love for music festivals continues to increase year after year, many brands are beginning to understand the importance of music and the role it plays in the lives and entertainment of a young consumer audience.

To form even greater, stronger and more trustworthy bonds with this coveted demographic, marketers continue to increase the amount of money being spent on marketing activations in the realm of live music. 

“Music festivals are known to be the hubs for mega-branding opportunities as they attract millennials— a key demographic in today’s business world— like light bulbs attract bugs,” says Gabriel Mattachione, President of Beyond Oz Productions and Founder of Ever After Music Festival. “If you’ve ever wanted to strike a chord with the millennial community, music festivals are the place to do so.”

Brands looking to engage with the young, trendy, tech-savvy twenty-something-year-old should consider exploring marketing avenues at the music festival scene this summer.

Music festivals draw crowds of music-lovers, who eagerly await at the entrance, ready to enjoy the constant flow of tunes, friends and Instagrammable moments. You will also notice brands trying to integrate themselves into this experience, not by usual forms of advertising or the selling of swag, but by immersing their brand into the experience via free samples, souvenirs, special guests, sweepstakes, contests and much more.

Mattacchione offers the following reasons as to why marketing at music festivals should be the obvious choice when wanting to establish a connection and rapport with millennials;


Mattacchione offers the following reasons as to why marketing at music festivals should be the obvious choice when wanting to establish a connection and rapport with millennials;

  • Music and entertainment allows marketers to tap into and build a strong relationship with millennial consumers;
  • There are thousands of millennials in the same location for two or three days straight;
  • Attendees have a disposable income and are ready to spend to further enhance their experience;  
  • Brands can present themselves as relevant— becoming ‘cool’ by association;
  • Social media activity among millennials is at its peak and the amount of Snapchat and Instagram photos, tweets, and pins during music festivals is through the roof — which equates to added exposure and publicity to participating brands.   
 
“Music festivals have become more than just a destination for live music. It is a full-blown experience, becoming more of a place to make meaningful and unforgettable memories,” adds Gabriel. “As millennials are more likely to support brands that stay up to date and participate in popular culture and trends, adding to their summer music festival experience is a great way to create long-lasting and meaningful relationships.” 

Take part in the experience this summer, at Ever After Music Festival, Canada’s premier high-energy music festival taking place June 2nd, 3rd and 4th.

Bringing over 50,000 festival-goers into a fantasy getaway experience, and featuring more than 50 musical acts on three stages spread across 30 acres, Ever After will take place at 425 Bingemans Centre Drive, Kitchener ON N2B 3X7.

For more information on Gabriel Mattachione or Ever After Music Festival, please visit everafterfest.com. Follow @EverAfterFest on Twitter and Instagram, and like them on Facebook for all the latest updates.  


About Ever After Music Festival:

Coming to Kitchener, Ontario June 2-4, 2017, Ever After Music Festival is not only a show, but an experience for all to share. Ever After brings festivalgoers into a fantasy fairy tale experience that will not only entice them with the sounds, but also with the stunning visuals, high-class performances, and an unforgettable weekend.

Comments

Most Popular Post

Man Missing the top half of his Head Appears in a Mugshot

This is inmate #100087196, also known as Carlos Rodriquez, who was recently charged with Prostitution/Solicit another to commit. The mugshot which can still be found at miami.whosarrested.com/inmates/214613-carlos-rodriguez, a database of Florida arrests, has being stirring up allot of controversy because of the fact that the pictures look like a fake. It looks as if the picture is real, as we found a previous arrest mugshot that show Rodriquez with a beard. The police report, posted on the Miami New Times website, shows that cops wrote “half a head” in the form’s “unique physical features” box, after the man was arrested for trying to purchase “street slang for vaginal” for $80 from an undercover detective. Rodriquez has been arrested many times during his young 25 years of life for disorderly intoxication, solicitation of a prostitute, possession of weed, and burglary. "Can u really blame a man who has half a brain"

Mouthwatering Food and Drink Trends at the Gourmet Food & Wine Expo // .@gfwe

Mouthwatering Food and Drink Trends to Keep an Eye Out For The Gourmet Food & Wine Expo is back, celebrating its 23rd year

The world is coming to Toronto this November, as beer drinkers, food lovers, and wine connoisseurs come together to experience the best in each industry, at Canada’s biggest food and drink event.
“As creators of this fantastic show, we’re always on the lookout for the best new bites and beverages from across the world,” says Melanie Klie, Sales and Event Manager of the Gourmet Food & Wine Expo. “This year is all about those delectable cheeses, craft beer and homebrews, roses and sparkling toast, and innovative new whiskys. 
Running from November 16-19 at the Metro Toronto Convention Centre, the Toronto staple will be back with more than 1,500 wines, beers, spirits and gourmet foods to experience. Journey around the globe with cooking pros, talk one-on-one with industry experts and taste the newest dishes, drinks and foodie trends everyone is raving about. Che…

.@adidasoriginals Originals by wings+horns FW17 / #adidasoriginals

adidas Originals by wings+horns FW17

True Religion Launches The Great Revolt Capsule // .@TRUERELIGION

True Religion Launches The Great Revolt CapsuleTrue Religion launches The Great Revolt Capsule, a limited-edition military-inspired streetwear collection today on their website.  True Religion will host 3 concurrent exclusive global launch events for this collection in Hong Kong (10/16), London (10/18) and New York City (10/20). The world-wide celebration will conclude with a 2-day consumer-driven pop up in SoHo (10/21-10/23)
The 30-piece unisex collection balances a refined street aesthetic with militaristic uniformity. Armed with a lineup of limited edition wares including an oversized parka, reversible Sherpa jacket, and a wide leg cargo pant, the collection uses tactical design elements, such as muted color palettes, exaggerated pocket details, and raw edge hems to deliver a modern spin on conventional utilitarian. Prices range from $89 - $499 and will be available on True Religion's website from 10/16 until it sells out (http://www.truereligion.com/military.html)








True Religion …

.@adidas Originals | Winter AF 1.3 PK & AF 1.4 PK | Launch Pack

adidas Originals | Winter AF 1.3 PK & AF 1.4 PK | Launch Pack
 Inspired by the unpredictable weather conditions of winter, adidas Originals introduces two new silhouettes this season designed to stand up to whatever the colder season has to offer, without sacrificing visual effect.
 First up is the AF 1.3 PK, a high-top silhouette inspired by Germany’s elite tactical police unit, the GSG 9. The shoe blends modern aesthetics with a range of technical elements to create a striking silhouette with practical considerations. The shoe’s full Primeknit upper is structured by coated overlays for waterproofing, reinforced by a weather-resistant lining for protection against the elements. This is strengthened further by an insulation sock-liner and full-length lacing system, finished with embroidered 3-stripes marks and essential branding details. This is then placed atop a rugged hiking outsole for a perfect heavy-duty look.
 Accompanying the high-top iteration, the AF 1.4 PK translates th…

Rap Season presents MAJID JORDAN + SPECIAL GUEST at REBEL #TORONTO

Rap Season presents MAJID JORDAN With Special Guests Wednesday April 4th, 2018
REBEL
All-ages
Doors open: 8 p.m General Admission Tickets $34.50* and are available at ticketmaster.ca
Rap Season pre-sale available Wednesday October 18th at 12 p.m. until Thursday October 19th at 10 p.m.
Tickets for April 4th will go on sale to the public on Friday October 20th at 10 a.m Rap Season is proud to present Majid Jordan, at an all-ages event at REBEL on Wednesday April 4th. Majid Jordan is a Canadian R&B duo composed of Majid Al Maskati, 25, and Jordan Ullman, 21. In 2011, the Bahrain-born Majid met the Canadian-born Jordan while attending the University of Toronto. Bonding over a mutual passion for music, they started recording under the name GOOD People, releasing the afterhours mix tape.  Their chemistry yielded a powerful dynamic, with Jordan handling instrumentation and production and Majid assuming mic duties. Producer Noah “40” Shebib heard their music on Soundcloud in 2013 and invited them …

Exclusive Jewellery Event by Anne Sportun Fine Jewellery

Love and Hip Hop: Hollywood's .@LyricaAnderson Album "Adia"

DB11 Volante: return of the ultimate convertible Sports GT

DB11 Volante: return of the ultimate convertible Sports GT

YSL Beauty opens its first pop-up shop in Canada / Yves Saint Laurent

POP-UP SHOP TORONTO
THE BRAND’S FIRST EVER FREESTANDING SHOP IN CANADA
On Wednesday, November 1st, 2017, YSL Beauty opens the doors of its very first pop-up shop in Toronto. The 1100-square-foot shop is housed in Square One shopping center until December 31st, right in time for the festive season.
YSL Beauty is breaking new ground with the opening of its first boutique in Canada with a mission to recruit millennials and immerse them in a young, edgy and luxurious world. With a storewide assortment of over 400 units, the pop-up shop includes a focus on YSL’s best-selling franchises within lips, face and fragrances, including the recently launched Tatouage Couture and Teint Encre de Peau All Hours.
A two-month beauty temple. The pop-up will let the Canadian beauty girls and boys experience one of the hottest brands of the moment. They will have exclusive first access to the latest limited editions, create their own personalized lip wardrobe, enjoy free makeup consultations, enjoy always-…