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The Weeknd Announces Starboy 2017 96 Hour Drop // .@BravadoUSA


The Weeknd announced a 96 hour digital retail experience for the Starboy 2017 Limited Capsule Collection last week Friday May 19 to May 23 
 

Initially launched during an 8-city global pop-up collection earlier this month at Patron of the New, New York; 424 of Fairfax, Los Angeles, CA; RSVP Gallery, Chicago, The Webster in Miami and Houston, the Nomad in Toronto, Roden Gray in Vancouver; and Rooney in Montreal, this will mark the first time this collection is available online on The Weeknd's official web store.

The Starboy 2017 Limited Capsule Collection includes limited edition designs exclusive to that city.  Styles include t-shirts, hoodies, bombers, denim jackets and hats. The collection is presented in partnership with Bravado, UMG's leading merchandise and brand management company.










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The Weeknd announces the launch of his final merchandise release for 2017 with 003 PART TWO today on shop.theweeknd.com. Following the success of his previous drops, #001, #002, Starboy, Starboy x Futura, both Starboy World Tour collections and the penultimate collection 003 PART ONE; the 003 PART TWO collection continues to evolve with new elevated styles for Fall/Winter including a custom cut baseball jacket and a coated wax anorak. The collection also features new graphics, camo patterns + new product styles such as a limited-edition rugby and a blood orange hoodie. The 14-piece collection arrives today at The Weeknd's official web store  as the Starboy: Legend of the Fall comes to an end December 14th in Perth, Australia. 
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