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CHAMILIA, A SWAROVSKI COMPANY, INTRODUCES NEW PAISLEY MOTIF

CHAMILIA, A SWAROVSKI COMPANY, INTRODUCES NEW PAISLEY MOTIF 

This season, Chamilia (www.chamilia.com), a Swarovski company, is introducing a new “Paisley” motif for F/W 2017. The entire Chamilia line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals and Swarovski Zirconia. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

“The paisley is an international symbol in design that also has become an iconic part of bohemian culture, and that is why this motif was chosen to represent this collection that was inspired by creative wanderers,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “Chamilia appeals to a global community of women who choose to express their lives through meaningful jewelry. We’re a part of her journey.”

The new Chamilia Paisley motif was executed in several variations that tie into all aspects of the F/W 2017 collections. The motif will be included this year in the Chamilia collections as: 


  • Paisley Dangle Ring—This sterling silver ring with bright polish features a tiny representation of Chamilia's new paisley motif as a charm that dangles from a traditional rope band (MSRP $25 U.S.).
  • Smooth Paisley Ring—This sterling silver ring with bright polish features alternating paisley shapes that connect end-to-end along a band (MSRP $45 U.S.).
  • Petite Paisley Charm—This petite sterling silver charm with bright polish features a representation from Chamilia's new paisley motif lined in the brand's signature millegrain detailing (MSRP $25 U.S.).
  • Paisley Flower Charm—This sterling silver bead with lightly oxidized finish features Golden Shadow, Amethyst and Siam Swarovski Crystals in an intricate Paisley pattern (MSRP $45 U.S.).
  • Paisley Treasure Charm—This sterling silver bead with lightly oxidized finish features a Light Sapphire Swarovski Crystal embedded in a stylized Paisley flower (MSRP $60 U.S.).

Items featuring Chamilia’s Paisley motif will be available starting July 14, 2017, and will be sold at the brand’s more than 1,000 retail partners worldwide and on the Chamilia website. For more information about the Chamilia brand, please go to www.chamilia.com.
 
 
 About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been owned in full by Swarovski, a world leader in quality and innovation. Each of the more than 400 exclusive charms and wide selection of fine jewelry available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski guidelines for quality and aesthetic excellence. For more information, please go to www.chamilia.com.

About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.
 
 

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