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PUR ATTITUDE™ SUPPORTS NATIONAL BREAST CANCER FOUNDATION, INC.®


 PUR ATTITUDE™ SUPPORTS NATIONAL BREAST CANCER FOUNDATION, INC.®


PUR attitude™ announced that it will donate 50% of proceeds for its HA85 PUR Relief Lotion (MSRP $45) and HA85 PUR Relief Spray (MSRP $45), advanced therapeutic topicals designed to be safe for use by cancer patients, to the National Breast Cancer Foundation, Inc.® (NBCF) during the month of October. The brand also will donate 25% of proceeds for items in the rest of the PUR attitude collection to the charity during Breast Cancer Awareness Month. NBCF is an organization dedicated as much to the prevention of the disease, as it is to the cure, and holds excellent ratings with independent charity reviewers. PUR attitude chose to work with NBCF due to its alignment with PUR attitude’s own core mission to carry out responsible industry practices by providing carcinogen-free skincare.

“PUR attitude is vigilant in its pursuit of high-performing skincare ingredients that are noncarcinogenic. We believe that by creating greater awareness and integrity in our industry, we can go a long way in providing safe topical therapeutics with outstanding performance,” said Jerry Rayman, President of PUR attitude. “We appreciate that, in addition to funding research, NBCF promotes early detection, as well as care for women who are undergoing treatment for breast cancer.”

Each product in the PUR attitude line is dermatologist tested and approved, backed by independent clinical studies, and follows the brand’s philosophy of “Safe Beauty,” avoiding harsh chemicals and known carcinogens, parabens, PEG’s, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes.

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About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator’s highest 4-star rating for nine years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.
 
About PUR attitude
 Based in Boca Raton, Fla., PUR attitude was created by a team dedicated to the research, development and manufacturing of advanced therapeutic topicals and skin care. All PUR attitude products contain only safe beauty ingredients. More than 1,300 chemicals have been banned from the company’s lab, which adheres to strict EU standards. Additionally, all PUR attitude products are created with 100 percent pure, active ingredients, and are not diluted with water.


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