Skip to main content

Startup Fashion Week elevates Canadian fashion landscape // .@StartupFW #SFWToronto

Toronto Police Pipes and Drums Band on the SFW Runway

 Startup Fashion Week elevates Canadian fashion landscape

600+ guests attended events in Toronto during Startup Fashion Week (SFW) to be part of a growing network of fashion enthusiasts and entrepreneurs.

The highly successful five-day event provided a platform for emerging designers and fashion-tech startups to increase visibility through networking events, conferences and a prestigious runway show.  In its fourth year, SFW drew in participants from across Canada as well as guests and sponsors from the US and the UK.

A true sense of community was evident at the SFW runway show on Friday October 20th with the presence of 4 Mounted Police on horses greeting guests outside the venue in regent park.  SFW opened the show with a special tribute celebrating Canada's 150th featuring the Toronto Police Pipes and Drums band playing Maple Leaf Forever, a collaboration that demonstrated unity among two very different industries with the same goal in mind to establish support and pride.

Held at Daniels Spectrum, the standing-room-only runway showcase presented collections from Canadian designers who made their debut including DAMASSIA, Vesika Pisces, encircled, U.N.I., Archipelago and Tanisha Kirk Atelier.  A range of ready to wear, swimwear and evening wear with an array of colour and texture is what the audience experienced from SFW's most promising Canadian fashion startups.  Some of which proudly demonstrated their approach to eco and ethical fashion.

As part of the SFW tradition there were also 2 wearable tech startups generating heightened awareness and excitement for their edgy and innovative products.  Tap2Tag CONNECT provided a runway demonstration on how their new NFC technology can be utilized in men's and women's accessories to store, share and retrieve medical and personal data. mesmerized onlookers with garments that lit up the dimly lit runway using fibre optic textile technology.       

The SFW showcase set new benchmarks by also featuring mini collections of 4 accessory designers from Toronto, Montreal and Saskatoon.  EMY ARMOR captivated the audience with their unique body harnesses, Diana Soleil showed luxury vegan leather handbags, Helen Oro Designs provoked head turning reactions to her First Nation Beadwork and KODA NIVOLI presented elegant and ethically made handbags. 

SFW also provided accessory designers with vendor tables where guests were able to purchase or place custom orders with designers before and after the show.  There were line ups and in fact some Designers were selling out of product by the end of the night.

"It was very busy at my table after the show, I almost sold out of my handbags," said Diana Saidova, designer of handbag label Diana Soleil.

The runway showcase’s success was largely due to the work of volunteers and sponsors who collaborated as models, hairstylists and make-up artists coming from different locations and varying levels of experience to participate. Sponsor Kim Du, owner of Kim Du Salon in Yorkville has been aligned with SFW for four consecutive years supporting the startup fashion community.  Du provided mentorship this year to students from Hamilton's MARCA College of Hair and Aesthetics in order to work as a team to prepare models for the show.

SFW brought back alumni models while also recruiting new models who were hoping their runway debut would help them break into the industry.

“I’m amazed, year after year, how much our community grows and based on the feedback we get I am also proud of how influential this platform is for fashion entrepreneurs,” said Jodi Goodfellow, Executive Producer of SFW. “People shouldn't underestimate the talent or potential of Canadian fashion startups because we have proven they are able to succeed.  With the same growing support from media partners, SFW will be able to draw more awareness for our participants and continue to put Canadian fashion on a wider landscape.”
 Designer: DAMASSIA
Photo Credit: Tyrone Islington

 Designer: Vesika Pisces
Photo Credit: Tyrone Islington

 Designer: encircled
Photo Credit: Tyrone Islington

 Designer: U.N.I.
Photo Credit: Tyrone Islington

 Designer: Archipelago
Photo Credit: Tyrone Islington

 Designer: Tanisha Kirk Atelier
Photo Credit: Tyrone Islington

 Designer: EMY ARMOR
Photo Credit: Tyrone Islingtoni

 Designer: Diana Soleil
Photo Credit: Tyrone Islington

 Designer: EMY ARMOR
Photo Credit: Tyrone Islingtoni

 Designer: KODA NIVOLI
Photo Credit: Tyrone Islington

 Wearable Tech Startup: Tap2Tag CONNECT
Photo Credit:

 Wearable Tech Startup:
Photo Credit:

SFW Founder / Executive Producer Jodi Goodfellow & Production Team
Photo Credit:

About Startup Fashion Week
Startup Fashion Week (SFW) is the first of its kind, representing the newly developed intersection of fashion, business, and technology. Conceived in 2014 by Founder and Executive Producer Jodi Goodfellow, SFW was created to bridge the gap between the growing fashion and tech industries in Canada and focuses on aiding to launch, accelerate, and sustain these startup businesses. Initially formed as a 3 day platform as a Business of Fashion Conference, Fashion Tech Forum and a Runway Show, SFW has now helped to launch and profile amazing Canadian designers from cities such as Toronto, Montreal, Saskatoon, and Saint John. SFW has featured designers such as Amanda Maria, Atelier Guarin, She Native, By Catalfo and fashion tech startups such as Daniel Christian Tang, Prodmode and Muse.
Twitter: @StartupFW
Instagram: @startupfashionweek
Hashtag: #SFWToronto


Most Popular Post

.@LakeviewWineCo Wine and Pizza Make a Heavenly Match

.@justinbieber wears @billylosangeles

Checking Into the Future with Marriott TestBED

Checking Into the Future with Marriott TestBED

OTHERtone Featuring N.E.R.D at ComplexCon 2017

.@TWONDONUC - Gone TIl November

TwonDon - Gone TIl November

High Times Records to Debut With Vinyl Disc | "Smoke Signals" Featuring Damien Marley, Big Gigantic & Action Bronson

Air Jordan 12 'Cool Grey' // .@Sneakerpolitics

New Range Rover: Silent Luxury

.@lululemonmen Holiday 2017: Breathe It All In

Holiday 2017: Breathe It All In with lululemon men 

PUR attitude Gets a Head Start on 2017 Holidays with Black Friday/Cyber Monday Sale

(Featured above: PUR attitude Love Your Body Gift Set—includes: Caviar Anti-Aging Hair Shampoo, Caviar Anti-Aging Hair Conditioner, Foaming Bamboo Almond Scrub.)