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YSL Beauty opens its first pop-up shop in Canada / Yves Saint Laurent



On Wednesday, November 1st, 2017, YSL Beauty opens the doors of its very first pop-up shop in Toronto. The 1100-square-foot shop is housed in Square One shopping center until December 31st, right in time for the festive season.
YSL Beauty is breaking new ground with the opening of its first boutique in Canada with a mission to recruit millennials and immerse them in a young, edgy and luxurious world. With a storewide assortment of over 400 units, the pop-up shop includes a focus on YSL’s best-selling franchises within lips, face and fragrances, including the recently launched Tatouage Couture and Teint Encre de Peau All Hours.
A two-month beauty temple. The pop-up will let the Canadian beauty girls and boys experience one of the hottest brands of the moment. They will have exclusive first access to the latest limited editions, create their own personalized lip wardrobe, enjoy free makeup consultations, enjoy always-on complimentary custom engraving on every lipstick, fragrance or Touche Éclat they purchase … Keep your eyes open because there will be constant events, makeup master classes, holiday festivities and much more
A kick off in style. The opening week will be one to remember with many surprises and celebrations. The first 100 people to wait in line at 10am on November 4th will receive a gift card worth between $10 to $500. Plus, every customer will be entered into a contest to win YSL Beauty’s ten most iconic products (value of $500) with any purchase. We will serve the perfect backdrops for the ultimate picture moments such as a YSL Beauty Maton.
"YSL Beauty is about young, edgy and luxury and we are very proud and excited to have this one-of-a-kind concept boutique for the first time in Canada to showcase and convey a unique brand experience to the customer," says Carl D Morisset, General Manager of L’Oréal Designer Brands, Canada.

Thanks to Marc fr L'Oreal were looking forward to the launch...


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