Atlanta artist, Demo Taped
debuts new track, "Pack of Gum"
premiering exclusively via Billboard
With a sound that is built around upbeat rhythms, soft vocals, and synth melodies combined with effortless electronic R&B textures, 19 year old Atlanta native, Demo Taped arrives today with a dreamy new track, "Pack of Gum" via Billboard.
"Pack of Gum" is another staggering installment in the rising artists already impressive catalogue, which has garnered over 7 million streams on Spotify, and seen him top the charts of the HypeMachine several times, and garner attention from major outlets including Complex, Noisey, NPR, Fader and Pigeons and Planes, who named him as a Top 20 Artist Under 20.
Having openly spoken about his personal struggles with depression and anxiety, Demo Taped aka Adam Alexander, explained to Billboard how his new track also carries that theme. "It’s about not wanting to be forgotten by someone you love. It’s called 'Pack of Gum' because when my anxiety was at its peak, it affected me physically. Sometimes I would get sick and so I resorted to carrying around a pack of gum at all times."
The song follows the release of his acclaimed single, "Insecure". An R&B track with a gospel redux, "Insecure" was recorded in the church that his grandfather is the pastor of that was started by former slaves during the Civil Rights movement. His grandfather was close to Dr King and they marched together in Atlanta. Adam's father plays bass on the song and features musicians that play in the church that Adam grew up around.
Demo Taped's highly anticipated EP featuring "Pack of Gum" and "Insecure" is expected to drop in early 2018 via 300 Entertainment.
+ Praise for Demo Taped +
"His velvety tenor floats over 8-bit Super Mario synth flourishes, deep synth bass, and just enough swing to keep the R&B vibes off-kilter.... The track aesthetically sounds like it belongs on a baby-making playlist with its smooth, sultry edges, but it’s actually about something much deeper and harder to process."
“Demo Taped may be young, but he's an old hand when it comes to bedroom studios. The Atlanta-based producer began his career crafting bouncy, earnest demos that followed in the footsteps of electronic wizards like Jai Paul.”
- Pigeons and Planes
“18-year-old artist Demo Taped has been on our radar for a while, but his newest track, “Stay,” showcases a range of talent that’s almost unbelievable. The smooth simplicity of what he’s asking (“Won’t you stay a little while?“) layered over trilling synths is something that is rarely heard, but fits perfectly when done the unique way Demo Taped does it. It’s both heartbreaking and heartwarming, but it’s also everything in-between.”
"a wonderfully sweet synth-pop anti-anxiety anthem"