@RobertGrahamNYC DEBUTS FIRST CONSUMER DIRECT PRINT CATALOG


Robert Graham is pleased to announce the publication of the brand's first direct-to-consumer catalog. Developed and conceptualized by Connecticut-based agency, The World's Smallest Ad Agency, in close partnership with Robert Graham's in-house marketing & creative team, the catalog showcases the spring 2014 lifestyle collection reflecting a Capri-lifestyle backdrop.
 
The engaging 44-page glossy color catalog shot by fashion photographer Sergio Kurhajec features the full breadth of the Robert Graham collection from knitwear, sport shirts, denim, swim, outerwear, and accessories with a laser focus on the rich details that are intrinsic to the brand.
 
In tandem, Robert Graham will also launch a fully shoppable, flippable digital catalog on its e-commerce and mobile sites to create a truly multi-channel shopping experience, developed in conjunction with Guidance, a web and mobile eCommerce design and development agency.
 
"The activation of our first print Robert Graham catalog further exposes the brand to a wider consumer base, prospecting outside of our directly-operated retail stores and wholesale partners," said Michael Buckley, Chief Executive Officer of Robert Graham.
 
Robert Stock, Founder & Chief Creative Officer of Robert Graham also explained, "Based on the inspiration for the Capri Collection, the catalog reflects the captivating allure of the tiny sun-drenched island of Capri, along with a playful color palette including: eclectic prints, and patterns of royal blues, greens, purples, oranges, yellows and deep aquatic blues. The profusion of distressed prints, materials and handcrafted textures lends each piece a nuanced and indefinable dimension."
 
Robert Graham enjoys a robust and loyal consumer following who collect pieces due to the distinctive design elements and superior craftsmanship.  The iconic fabrics and trims are designed in-house and are proprietary to Robert Graham.
 
The catalog hits homes nationwide beginning this week and on www.robertgraham.us.
 
ABOUT ROBERT GRAHAM
Robert Graham is 'American Eclectic.' Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement.  Robert Graham creates four menswear and women's wear collections a year-spring, pre-fall, fall and resort. Robert Graham now operates freestanding stores in locations including Los Angeles's Venice Beach, Houston, Las Vegas, Boca Raton, Palm Beach Gardens, New York's Long Island, Short Hills, New Jersey and Bleecker St. in New York City. The brand also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdale's nationwide, and Harry Rosen throughout Canada.  Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, and Dusseldorf. (www.robertgraham.us)





@RobertGrahamNYC DEBUTS FIRST CONSUMER DIRECT PRINT CATALOG @RobertGrahamNYC DEBUTS FIRST CONSUMER DIRECT PRINT CATALOG Reviewed by Tony G on February 23, 2014 Rating: 5

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