Cutting-edge lifestyle footwear brand, Creative Recreation, has partnered with actor and recording artist Nick Jonas, who will be the company’s brand ambassador. As a long-time fan, Jonas will act as the face of this innovative brand, and spearhead key initiatives, most notably a groundbreaking capsule collection, designed by the singer himself.

His work will encompass all aspects of Creative Recreation’s innovative spirit, beginning with his Spring/Summer footwear picks, highlighting the star’s favorite silhouettes of the season. Jonas will also star in the brand’s Fall 2016 campaign. He will make appearances at several Creative Recreation events including Sole Sessions, where he will be recording acoustic tracks. The iconic footwear brand will also be hosting a contest where the winner will have the exclusive chance to meet Jonas during his “Honda Civic Tour: Future Now” with Demi Lovato, which kicks off this summer.

Jonas will amplify his portfolio of work to give himself the title of designer with offerings inspired by a day in the life of the artist. He will immerse himself in the process of developing a unisex capsule collection that is scheduled to drop in January 2017.

“I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe,” said Jonas. “It has always been important for me to be hands-on with any collaboration, and this project is no exception.”

“Our brand has maintained a great following among fashionable males,” said Jack Oerth, President of Creative Recreation. “Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women’s business and continue to extend our brand into new retail channels.”

For more information on this initiative and exclusive updates on Jonas, follow Creative Recreation on Facebook, Instagram, and Twitter, and shop the star’s favorite Creative Recreation picks on creativerecreation.com.

Island Records Artist, Nick Jonas introduced himself as a fully formed solo artist on his hit self-titled debut, released in November 2014. The critically-acclaimed album includes the 3X platinum smash single and #1 U.S. radio hit, “Jealous” and his sultry 2x platinum  radio single, “Chains.” As an actor, Jonas stars on the critically acclaimed series KINGDOM . Later this year,  he will star in a lead role  in the James Franco produced film, GOAT which premiered earlier this year in both the Sundance Film Festival and the Berlin Film Festival to rave reviews.  Additionally, in 2015, in partnership with Island Records, Demi Lovato, and long-time manager, Phil McIntyre, Jonas helped launch his own artist-centric record label,Safehouse Records. This Summer, he and Lovato will co- headline the Honda Civic Tour: Future Now. Jonas will release his highly anticipated sophomore solo album, “Last Year Was Complicated,” on June 10, featuring his newest single, “Close,” featuring Tove Lo.

Founded in Los Angeles in 2002, Creative Recreation is a lifestyle company specializing in footwear. Continually reinventing the future of lifestyle footwear, Creative Recreation blurs the line between work and play with versatile shoes designed for versatile lives. By combining the comfort of an athletic sneaker and the materialization of a dress shoe—the ultimate hybrid was born; Creative Recreation. We provide for the stylishly disruptive, and the artists who see every moment as an opportunity. Our collection of hybrid footwear has been designed for the makers and doers of the world—anyone with a personal style and the heart to let it out. Instilled with the spirit of street art and informed by a lifestyle that lives for its own adventure, Creative Recreation is always one step ahead. 

.@CreativeRec ANNOUNCES .@nickjonas AS BRAND AMBASSADOR .@CreativeRec ANNOUNCES .@nickjonas AS BRAND AMBASSADOR Reviewed by Tony G on April 06, 2016 Rating: 5

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