Hennessy Collaborates with A$AP Ferg on Art, Music and Mixology


Hennessy Collaborates with A$AP Ferg on Art, Music and Mixology 


Hennessy spotlights the Never stop. Never settle.story of New York City native, A$AP Ferg. From humble beginnings in Harlem to his rise within hip hop collective A$AP Mob, Ferg shares his unique creative process that's established him as a master behind the mic, as well as in other endeavors, including painting.


The video was shot in Ferg's hometown of Harlem, and features new music from "Family" – his latest track that dropped today, in collaboration with Hennessy, on SoundCloud. Hennessy and A$AP Ferg have a shared passion for pushing the limits of potential, and recognize the importance of family in building a successful legacy. In the video, Ferg discusses these passions, while painting a reimagined version of his latest launch cover, Still Striving, which spotlights the artist tying his own doo-rag as though preparing for battle. Through the lens of his musical style, the painting serves as a depiction of his 'Never stop. Never settle." story, with an amalgam of colorful visuals representing an unwavering dedication to art & music. 

These same colors inspired the creation of the Hennessy Uptown, a new cocktail kit featuring Hennessy V.S.O.P Privilège exclusively available through premiere cocktail delivery service, Cocktail Courier. The Hennessy Uptown Inspired by A$AP Ferg Cocktail Kit ($78) includes ingredients to make eight Ferg-inspired cocktails and will be available for purchase beginning January 16th at CocktailCourier.com. The first 100 people who visit CocktailCourier.com will receive the limited-edition vinyl of Ferg's "Family" track, housed in a custom record sleeve that depicts Ferg's artwork.

To create the Hennessy Uptown at home, combine the following ingredients in a shaker over ice until chilled: 1.5 oz. Hennessy V.S.O.P Privilège, .25 oz. cinnamon syrup, 3 oz. hibiscus tea and 3 dashes Angostura bitters. Strain over ice into a Collins glass and garnish with a lemon wheel, a pinch of chipotle powder and a float of crème de cassis.




 For more information on A$AP Ferg's Never stop. Never settle. journey, visit Hennessy.com/us/life or Facebook.com/Hennessy. https://www.hennessy.com/us/life/


Hennessy Collaborates with A$AP Ferg on Art, Music and Mixology Hennessy Collaborates with A$AP Ferg on Art, Music and Mixology Reviewed by Tony G on January 22, 2018 Rating: 5

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