.@HERONPRESTON - SHOW HOUSE - SS18 - LOOKBOOK


LONGSLEEVE WORKWEAR SHIRT
“STONED AGAIN” CROPPED WOMEN’S TSHIRT
RAW DENIM HOT SHORTS IN ORANGE
HP FANNY PACK


Heron Preston 2018 Lookbook

For Heron Preston’s second collection, the designer developed pieces with subversive humor. Taking the second step into building his unique point-of-view, Preston dipped into his personal history to create a graphics heavy, referential collection inspired by kitsch, from artworks like Jeff Koons’ ceramic sculptures to the designer’s own memories of paintings in display homes in the Northern California suburbs. This season also marks the debut of Heron Preston womenswear, presented alongside the men’s collection.
“Show House” is named for pristine model homes in suburban subdivisions, the staged living spaces with eerie perfection, teeming with non-life, designed to imagine a mini-utopian future. Memories of walking through a show house when his parents moved to the suburbs of San Francisco inspired the graphics in this collection, like an image of a bowl of fruit (wittily branded with the word “fruit” on the back) as well as the setting for the lookbook, shot outside Milan in a vacant space meant to evoke the empty lots of a subdivision-in-progress.
Preston’s research also led him to the origins of his work as a designer, modeling one piece after a display tee used for years at Jonathan Embroidery Plus on 38th Street in Manhattan, meant to show the various screen printing techniques the store offered. Preston borrowed graphics from the display shirt, from an exploding baseball to a rattlesnake, a playful homage to nonsense-as-aesthetic.
The Heron Preston Spring/Summer 2018 collection also includes new painting graphics that feature the Heron bird, borrowed from John James Audubon’s depictions, as well as the brand’s hallmark “Style” embroidery, printed in Russian. Utility wear remains a major influence for the brand, with cargo and workwear elements present in both the men’s and women’s collection.
For womenswear, Preston focused on leather elements and cropped silhouettes balanced with oversize tees and hoodies, along with a new rollout of small leather accessories.







JONATHAN EMBROIDERY HAT
CROPPED CAMO HOODED JACKET
RAW DENIM HOT SHORTS IN ORANGE
REFLECTIVE MIRRORED BACKPACK


 

HP СТИЛЬ RAINJACKET
СТИЛЬ HOODIE IN GREY
HP HIKING PANTS IN WHITE


AUDUBON HAT
ALASKA TOURIST TEE
HP QUICK RELEASE BELT IN BLUE
HERON PRESTON FOR OFF WHITE COLLABORATION BAG
HERON PRESTON FOR OFF WHITE COLLABORATION MINI BAG
PARACHUTE DENIM PANTS



СТИЛЬ CROPPED MOCKNECK TSHIRT IN BLACK
AUDUBON LONGSLEEVE
RAW DENIM HOT SHORTS IN BLACK



HERON EMBOSSED HOODIE
JONATHAN EMBROIDERY TSHIRT
QUICK RELEASE BELT IN BLACK
PARACHUTE DENIM PANTS



LIGHTWEIGHT CROPPED TRACK JACKET IN ORANGE
RAW DENIM HOT SHORTS IN BLACK



CROPPED RAW DENIM JACKET IN ORANGE
CROPPED СТИЛЬ MOCKNECK TSHIRT IN ORANGE
RAW DENIM HOT SHORTS IN BLACK
GREAT BLUE HERON SOCKS



AUDUBON HAT
HOODED PARACHUTE DENIM JACKET IN LIGHT BLUE
ANGEL TSHIRT
HP HIKING PANTS IN WHITE



HP DSNY HAT IN YELLOW
CROPPED BOMBER JACKET
FRUITS TSHIRT
HP HIKING PANT IN WHITE



СТИЛЬ HAT IN ORANGE
СТИЛЬ MULTICOLORED CAMO HOODIE
PIQUE ANGEL CREWNECK
СТИЛЬ MULTICOLORED CAMO CARGO PANTS



HP DSNY HAT IN MIDNIGHTBLUE
CROPPED BOMBER JACKET
ANGEL COTTON TSHIRT
MEN'S RAW DENIM SHORTS IN ORANGE
СТИЛЬ SOCKS



СТИЛЬ CROPPED MOCKNECK TSHIRT IN ORANGE
HP BIKER SHORTS
GREAT BLUE HERON SOCKS



HP DSNY HAT IN MIDNIGHTBLUE
MIRRORED CROPPED BOMBER JACKET
HP BIKER SHORTS
HP FANNY PACK
GREAT BLUE HERON SOCKS



СТИЛЬ HOODIE IN GREY
MEN'S RAW DENIM SHORTS IN BLACK
HP FANNY PACK
СТИЛЬ SOCKS


 
СТИЛЬ HAT IN BLACK
СТИЛЬ NECKLACE IN GOLD
QUICK RELEASE BELT IN BLACK
HP TRIANGLE BIKINI TOP
HP BACKPACK
HP FISHNET PANTS
WOMEN'S DENIM PANTS
GREAT BLUE HERON SOCKS




СТИЛЬ HAT IN ORANGE
HANDLE WITH CARE HOODIE IN BLACK
QUICK RELEASE BELT IN BLACK
MEN'S RAW DENIM SHORTS IN ORANGE
СТИЛЬ SOCKS




HP DSNY HAT IN BLACK
ARTWORK LONGSLEEVE TSHIRT
MULTICOLORED CAMO CARGO PANTS



СТИЛЬ HOODED WINDBREAKER
MULTICOLORED CAMO CARGO PANTS



HP TRIANGLE BIKINI TOP
HANDLE WITH CARE LEATHER SKIRT IN ORANGE
СТИЛЬ FISHNET TSHIRT
HP BACKPACK
GREAT BLUE HERON SOCKS



СТИЛЬ HOODIE IN GREY ANGEL TSHIRT
CROPPED BOMBER JACKET
СТИЛЬ SOCKS



ANGEL TSHIRT
HANDLE WITH CARE LEATHER SKIRT IN ORANGE
HP FANNY PACK
GREAT BLUE HERON SOCKS



AUDUBON HAT
PIQUE ANGEL CREWNECK
HOODED PARACHUTE DENIM JACKET IN DARK BLUE
HP СТИЛЬ TRACKPANT



СТИЛЬ CROPPED MOCKNECK TSHIRT IN BLACK
CROPPED RAW DENIM JACKET IN BLACK
HANDLE WITH CARE LEATHER SKIRT IN ORANGE
GREAT BLUE HERON SOCKS



HANDLE WITH CARE HOODIE IN BLACK
MARTHA TSHIRT
PARACHUTE DENIM PANTS IN BLACK
QUICK RELEASE BELT IN BLACK



24HOUR PSYCHO TSHIRT
QUICK RELEASE BELT IN BLACK
PARACHUTE DENIM PANTS IN BLACK



СТИЛЬ NECKLACE IN GOLD
STONED AGAIN CROPPED TSHIRT
HANDLE WITH CARE LEATHER DRESS
GREAT BLUE HERON SOCKS



AUDUBON HAT
AUDUBON TSHIRT
QUICK RELEASE BELT IN BLACK
PARACHUTE DENIM PANTS IN BLACK



HANDLE WITH CARE HOODIE IN GREY
HANDLE WITH CARE LEATHER DRESS
ANGEL TSHIRT
HERON PRESTON FOR OFF WHITE COLLABORATION MINI BAG
GREAT BLUE HERON SOCKS





СТИЛЬ MULTICOLORED CAMO HOODIE
СТИЛЬ MULTICOLORED CAMO TSHIRT
QUICK RELEASE BELT IN YELLOW
HP POLICE PANTS




СТИЛЬ WINDBREAKER IN BLACK
ANGEL TSHIRT
HANDLE WITH CARE LEATHER DRESS
GREAT BLUE HERON SOCKS
.@HERONPRESTON - SHOW HOUSE - SS18 - LOOKBOOK .@HERONPRESTON - SHOW HOUSE - SS18 - LOOKBOOK Reviewed by Tony G on January 08, 2018 Rating: 5

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