Lee® Jeans Body Optix x Cushnie et Ochs Announce 2018 Partnership


 Lee® Jeans Body Optix x Cushnie et Ochs Announce 2018 Partnership

As New York Fashion Week commences, iconic American apparel brand Lee® Jeans is pleased to announce its partnership with the premier design team of Cushnie et Ochs. The two brands will partner in 2018 to create a special collection for the Lee Body Optix line, which harnesses vision science and exclusive patent-pending technology to create denim that visually flatters the female body.


"We are thrilled to partner with Lee for our 10th anniversary year," said Carly Cushnie, designer and co-founder of Cushnie et Ochs. "Cushnie et Ochs is designed by women, for women, and the Lee Body Optix collection is made specifically to celebrate the female form. It is a natural fit."

The partnership is grounded by Lee and Cushnie et Ochs' shared vision of empowering women with perfectly fitting clothes that make her feel strong and confident. "Carly and I focus on combining femininity and sensuality with form," said Michelle Ochs, designer and co-founder of Cushnie et Ochs. "We are excited to pair our style sensibility with the unique way that Lee Body Optix enhances a woman's natural shape."

Lee Body Optix unlocks the principles of vision science: what the eye sees and doesn't see. Each denim piece is precisely shaded and contoured using patterns created by nano laser technology, and constructed with strategic seams and pocket placement. The result is a clothing line that delivers 360° body enhancement.


Lee's® collections include a uniquely styled range of jeans, pants, shirts, shorts and jackets for men, women, and boys. Founded by H.D. Lee and backed by over 125 years of purposeful design and craftsmanship, Lee's® movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists. For more information, please visit www.lee.com.

Lee® Jeans Body Optix x Cushnie et Ochs Announce 2018 Partnership Lee® Jeans Body Optix x Cushnie et Ochs Announce 2018 Partnership Reviewed by Tony G on February 10, 2018 Rating: 5

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