.@adidas Originals by Pharrell Williams — Hu Holi Powder Dye Collection Spring/Summer 2018


 adidas Originals by Pharrell Williams — Hu Holi Powder Dye Collection Spring/Summer 2018

 For Spring/Summer 2018, adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. The resulting apparel leverage a breakthrough technique to create one-of-a-kind pieces that are powder-dyed in a swirl of pastel tones. The footwear take inspiration from this technique with a premium sublimated print. A riot of color, the collection highlights the playful spirit and soulfulness of the adidas Originals by Pharrell Williams collaboration, now in its fourth year. It also represents a continuation of the Hu journey, reflecting Pharrell’s founding vision of energy, color, and spirituality as a unifying force between peoples.

The spiritual Hindu festival of Holi—also known as the “festival of colors” or the “festival of love—takes place each March to celebrate the arrival of springtime and the triumph of good over evil. Festival attendees paint their bodies head-to-toe and fling brightly hued powders in the air, hoping for longlasting color in their everyday lives. Inspired by the magic and beauty of this expression, adidas and Pharrell drop four apparel styles and five variations of footwear, as well as a special Hu Holi beach towel. These pieces serve as a follow-up to the pristine Blank Canvas collection previously released.

The Hu Holi Powder Dye collection delivers wildly colorful unisex sportswear essentials, such as the Hu Holi Tee, which boasts reflective Velcro patch detailing

embroidered with the phrase “HU MAN BEING.” The multilayered, oversize Hu Holi FZ Hood features reflective piping, Colorado-inspired cutlines, and tone-on-tone.embroidery of the words “SPECIES” across its back. Meanwhile, the coordinated Hu Holi Crew and Hu Holi Short make for a fearless play for style and color.

In footwear, the iconic adidas Originals by Pharrell Williams Hu NMD returns in three variations: one a classic black coloration with sublimated powder dye effect on the inside collar, and two with the sublimated uppers to take on the powder dyed aesthetic, all complimented with reflective laces, and two powder-dyed iterations of the PW Human Race, with contrast-color lining and a marbleized effect on its stabilizer. The sleek Tennis Hu PD pairs its color-crazy sublimated print uppers with a crisp white leather lining, while the collection’s update to the Stan Smith PD finds the adidas icon coated in an explosion of bright purples and blues.


An energetic fashion statement and a testament to the power of color, the Powder Dye collection is the latest chapter in the story of adidas Originals by Pharrell Williams.

General Release
March 16th, 2018 online, adidas Originals flagship stores and select retailers.

Pre-Release
March 2nd, 2018 adidas Originals stores India and Online.







 Hu Holi Tee
  • Powder-dye treatment ensuring all pieces are entirely unique
  • Reflective 3S from shoulder down
  • Reflective shoulder panels
  • Flap pocket to left chest as worn
  • Reflective Velcro patch detailing
  • Retail Price: $80

Hu Holi FZ Hood
  • Powder-dye treatment ensuring all pieces are entirely unique
  • Length reflective 3S on the arm
  • Reflective piping details
  • Reflective panels to the torso
  • Embroidery Hu sign off to right chest as worn
  • Embroidery globe detailing
  • Colorado-inspired cutlines
  • Detachable Velcro detailing right chest and center back
  • Retail Price: $200

Hu Holi Crew
  • Powder-dye treatment ensuring all pieces are entirely unique
  • Crew-neck collar
  • Reflective piping details
  • Reflective shoulder panels
  • Loop detailing
  • Retail Price: $140

Hu Holi Short
  • Powder-dye treatment ensuring all pieces are entirely unique
  • Reflective 3S detailing
  • Flap pocket to left leg as worn
  • Detachable Velcro patches
  • Retail Price: $80

NMD Black
  • Boost midsole
  • Sublimated Hu Holi print on the inside collar
  • Unique lace system, which goes through the cage of the stabilizer to create a unique look
  • Primeknit two-piece upper
  • One-of-a-kind stabilizer attached to our patent Boost sole unit
  • Reflective laces
  • adidas and Hu logo on heel tab
  • Retail Price: $250

PW Human Race
  • Boost midsole
  • Sublimated Hu Holi print on the upper
  • Unique lace system, which goes through the cage of the stabilizer to create a unique look
  • Marbled effect on the stabilizer
  • Primeknit two-piece upper
  • One-of-a-kind stabilizer attached to our patent Boost sole unit
  • Second lace color: power purple
  • adidas and Hu logo on heel tab
  • Retail Price: $250

Tennis Hu PK
  • Primeknit technology
  • Sublimated Hu Holi print on the upper
  • Breathable, lightweight uppers
  • Block 3-stripe detail
  • Leather lining
  • adidas and Hu logo on heel tab
  • Retail Price: $130

Stan Smith
  • Primeknit technology
  • Sublimated Hu Holi print on the upper
  • Breathable, lightweight uppers
  • Block 3-stripe detail
  • Leather lining
  • adidas and Hu logo on heel tab
  • Retail Price: $130

Hu Holi Towel
  • Hu Holi sublimated print
  • Hu Logo 3SS logo details
  • 100 cm x 170 cm
  • Retail Price: $80





 















.@adidas Originals by Pharrell Williams — Hu Holi Powder Dye Collection Spring/Summer 2018 .@adidas Originals by Pharrell Williams — Hu Holi Powder Dye Collection Spring/Summer 2018 Reviewed by Tony G on March 01, 2018 Rating: 5

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