Limited-Edition Luke Cage Hooded Sweatshirt / .@Carhartt



Limited-Edition Luke Cage Hooded Sweatshirt / Carhartt

Carhartt, America's premium workwear brand since 1889, announced a few days ago the release of 1,000 Luke Cage x Carhartt limited-edition hooded sweatshirts. The sweatshirt is similar to the one worn by the superhero on Marvel's Luke Cage, as the bullet-proof vigilante fights crime with the weight of Harlem on his shoulders.


The sweatshirt takes cues from Carhartt's K122 – Midweight Hooded Zip-Front Sweatshirt with a custom, yellow-lined hood, and a one-of-a-kind Luke Cage logo on the sleeve. The K122, which was first introduced into Carhartt's product line in 2000, is one of the brand's most popular sweatshirts.
"Luke Cage is on the clock 24/7. In his line of work, he can never take a day off," said Tony Ambroza, chief brand officer at Carhartt. "When an invincible, indestructible superhero like Luke Cage decides to wear Carhartt gear instead of a suit and cape, it really personifies the rugged gear we make for those who do the toughest jobs."

The Luke Cage x Carhartt limited-edition hooded sweatshirt is priced at $59.99 and is available on Carhartt.com and at each of Carhartt's 29 company stores.
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"We feel very fortunate to have partnered with Carhartt on this project," said Mindy Hamilton, Marvel's Senior Vice President of Global Partnerships and Marketing. "There's something special about holding a product like this one in your hands because it feels like it's bridging a gap between our fans and the stories that they see unfolding on their screens." 



Limited-Edition Luke Cage Hooded Sweatshirt / .@Carhartt Limited-Edition Luke Cage Hooded Sweatshirt / .@Carhartt Reviewed by Tony G on June 26, 2018 Rating: 5

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