ADIDAS CELEBRATES ATLANTA AND THE 2018 MAJOR LEAGUE SOCCER ALL-STAR GAME / #MLSAllStar #HereToCreate .@AdidasSoccer


ADIDAS CELEBRATES ATLANTA AND THE 2018 MAJOR LEAGUE SOCCER ALL-STAR GAME PRESENTED BY TARGET WITH SPECIALTY SPEEDFACTORY AM4MLS LIFESTYLE SHOE


adidas Soccer unveiled the Atlanta-inspired adidas Made For MLS (AM4MLS) shoes assembled at SPEEDFACTORY USA. Locally-based creators designed the running sneakers on July 11, 2018 to celebrate the urban soccer and hip-hop culture in Atlanta as the city gets ready to host the 2018 Major League Soccer All-Star Game presented by Target on Aug. 1.  







Created for the streetwear hounds of Atlanta, AM4MLS will be exclusively available at WISH Atlanta Boutique on July 28 and on adidas.com starting July 29.

AM4MLS is a limited edition SPEEDFACTORY concept brought to life showcasing the creativity and innovation that sits at the core of adidas and at the heart of Atlanta by using local creators at the intersection of sport, art and music.




Darlington Nagbe, Atlanta United midfielder named to the MLS All-Star roster by the fans on June 25, Rich the Kid, Atlanta-raised rapper, and local graphic artist Travis Love came together to share the ways the city inspires them. The result of the July 11 design session is a shoe authentic to the heart, community and speed of Atlanta’s culture that began production on July 23 and will be first sold just five days later, on July 28.



Timeline of events:

June 25: Darlington Nagbe is selected to the 2018 MLS All-Star Fan XI
July 11: Darlington Nagbe, Rich The Kid, and Travis Love hold design session in Atlanta
July 23: Production begins
July 28: Exclusive one-day sale at WISH Atlanta Boutique
July 29: AM4MLS available for pre-order at adidas.com
Aug. 1: MLS All-Stars vs. Juventus at 4:30 p.m. PT from Atlanta United’s Mercedes-Benz Stadium

Follow the conversation leading up to the game on Twitter and Instagram via @adidassoccer@MLS and join in with #MLSAllStar and #HereToCreate

ADIDAS CELEBRATES ATLANTA AND THE 2018 MAJOR LEAGUE SOCCER ALL-STAR GAME / #MLSAllStar #HereToCreate .@AdidasSoccer ADIDAS CELEBRATES ATLANTA AND THE 2018 MAJOR LEAGUE SOCCER ALL-STAR GAME / #MLSAllStar #HereToCreate .@AdidasSoccer Reviewed by Tony G on July 25, 2018 Rating: 5

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