Rémy Martin partners with artist Matt W. Moore #ARtbyremymartin


Rémy Martin partners with artist Matt W. Moore to gain a new perspective on the world around us


As the last expression of his future-focused mentality, Rémy Martin has had the internationally recognized Matt W. Moore present the next visual chapter of his centuries-old history, coming to life through an exclusive Limited Edition of VSOP and a revolutionary application of augmented reality.

THE CREATION OF A NEW VISUAL LANGUAGE

Rémy Martin has always recognized art, but this special collaboration, born of creativity and shared audacity, takes the traditional artisanal elaboration of his cognac to a modern and cosmopolitan environment. Driven by the power of the digital world, Matt W. Moore has created a visual narrative for the brand using its iconic abstract graphics "Vectorfunk" to generate a new and colorful energy and harmonize the story.

Inspired by the cognac environment, Moore's visual narrative for Rémy Martin introduces a universe of discoveries, mixing natural elements such as grapes and leaves. It introduces subtle clues, inviting the audience to live an adventure of movement and mystery. Moore even takes up the precious symbolism of Rémy Martin, as his mythical centaur, visibly extended in a graphic scheme of geometric splendor.

FROM ART TO ARt #ARtbyremymartin

"We believe things never seen through augmented reality." Matt. W. Moore

Rémy Martin partners with artist Matt W. Moore #ARtbyremymartin  Rémy Martin partners with artist Matt W. Moore #ARtbyremymartin Reviewed by Tony G on July 09, 2018 Rating: 5

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