Driving pleasure as never seen before: down the Canal Grande in Venice in the new BMW 8 Series Coupe - .@bmwcanada


Driving pleasure as never seen before: down the Canal Grande in Venice in the new BMW 8 Series Coupe

The new BMW 8 Series Coupe is more than just a sports car. With this model, BMW gives the luxury segment a new identity, making automobile dreams come true and creating unique moments of pleasure. The spectacular TV commercial at the centre of the market launch campaign for the new BMW 8 Series Coupe takes as its motif the emotional impact of a completely new mobility experience that is realised for the first time ever. It shows the luxury sports car driving through the historical centre of Venice. Driving past magnificent palazzi and underneath the Rialto bridge, the new BMW 8 Series makes its way along the Canal Grande – a route never before covered by an automobile. For the driver, whose story is told in the short film, the childhood dream comes true of driving a car through Venice; meanwhile viewers are given a whole new perspective on the lagoon city, featuring moments of driving pleasure in a form that has never been seen before.

The film, which is directed by Daniel Wolfe and will be shown in versions lasting 15, 30 and 45 seconds, is about a young Venetian man who as a child discovers his love of automobiles in general and BMW in particular. A model BMW M1 becomes his favourite toy, and a boat-builder friend introduces him to the fascination of engine technology. But in a city in which boats are the sole means of transport, his yearning for sheer driving pleasure remains unassuaged, which is why he leaves Venice as a teenager, not to return until many years later. And now at last his childhood dream comes true – in the new BMW 8 Series Coupe and driving on pontoons that pave the way to a unique automobile trip through the canal network of his home city.











Driving pleasure as never seen before: down the Canal Grande in Venice in the new BMW 8 Series Coupe - .@bmwcanada Driving pleasure as never seen before: down the Canal Grande in Venice in the new BMW 8 Series Coupe - .@bmwcanada Reviewed by Tony G on October 31, 2018 Rating: 5

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