ADIDAS ORIGINALS RIVALRY - .@adidasOriginals


ADIDAS ORIGINALS CELEBRATES BASKETBALL HERITAGE AND NEW YORK CITY WITH RIVALRY

Following a long-standing lineage of basketball silhouettes over the past several decades, adidas Originals continues to honor the sport’s heritage with the special re-issue of Rivalry  in New York City  last night. Revitalizing a peak era of New York  basketball, which spearheaded a communal spirit of fierce pride, the cult classic  is for lovers of basketball style on and off the courts. Returning in all its glory, adidas Originals teamed up with notable sportswear designer Eric Emanuel to debut the latest Rivalry  model, inspired by New York's undying passion and love  for sports.

The shoe was celebrated through a pop-up gallery exhibition curated by Emanuel, showcasing the indisputable influence of basketball style into the realms of fashion, art, photography and more. The blank space was transformed into an interactive gallery covered in gritty, city-inspired installations that bought the shoe to life through the works of photographer Brock Fetch, mixed media artist, Tyrrell Winston and creative collective, NY Sunshine. 





In true Big Apple style, Rivalry  wheat paste posters drenched the exhibition entrance, surrounded by a canopy of scaffolding and sneakers hung from wires. Guests then walked through an exclusive showcase of collaborator works that included photography, installations, and a product showcase. On view was the latest iteration of the Rivalry  Hi-Top, accompanied by both an archival silhouette from 1986 and a preview of what’s to come from the three stripes brand and Emanuel later in the year. 

Staying true and honoring its predecessors, the latest Rivalry  iteration will feature premium leathers that nod to the famous “Team Series” from the late 80s. The model stands out in a bold blue and orange  colorway with adidas branding emblazoned on the tongue.





Today, adidas Originals opened the gallery up to the men's and women’s basketball team from local New York  school, High School of Fashion Industries, as well as the general public from 12:00 pm through until 5:00 pm. The surrounding streets of the exhibit also played a host to adidas street scalpers handing out admission tickets to the pop-up where guests have the chance to grab a limited edition Rivalry-inspired t-shirt designed by Eric Emanuel.

The Rivalry  High OG will be available at select adidas retailers on Friday, February 8th and will retail for $110 USD.

The Rivalry  Gallery is located at 158 Mercer Street, New York  NY . 

All event imagery by Nicholas Wilkie.



ADIDAS ORIGINALS RIVALRY - .@adidasOriginals ADIDAS ORIGINALS RIVALRY - .@adidasOriginals Reviewed by FADED4U on January 25, 2019 Rating: 5

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