Hennessy Launches 'WE ARE' Content Series Inspiring Others to Push the Limits of Potential - .@Hennessyus


Hennessy Launches 'WE ARE' Content Series Inspiring Others to Push the Limits of Potential

Hennessy, the world's best-selling Cognac, celebrates Black History Month with the launch of WE ARE – a powerful four-part content series highlighting the stories behind today's trailblazers, meant to empower the next generation. For more than 250 years, Hennessy has shared the remarkable stories of extraordinary individuals and continues this tradition today with its WE ARE platform.  


Fashion designer, Kerby Jean-Raymond of Pyer Moss; Hip hop artist, A$AP Ferg; vintage designer, Sami Miro, and DJ and son of Jam Master Jay, TJ Mizell come together for Hennessy’s WE ARE content series to discuss the importance of art as a platform of expression and how they each use their respective medium to push the limits of their own potential.

Producer and performer George Twopointoh, education advocate Lincoln Stephens, and founder of TheBlackManCan, Inc. Brandon Frame come together for Hennessy’s WE ARE content series to discuss the importance of family and how they push the limits of their own potential.

Hennessy will release additional content throughout February celebrating other influential voices of today.

WE ARE PROUD: Producer and performer George Twopointoh, education advocate Lincoln Stephens, and founder of TheBlackManCan, Inc. Brandon Frame discuss the importance of family and how they push the limits of their own potential

WE ARE DISRUPTORS: Musician Kenneth Whalum, co-founder of LISNR Rodney Williams, celebrity wardrobe stylist Rachel Johnson and co-founder of Driven Society Travis Weekes discuss how their individual efforts and organizations are aiding in economic equality and education within the African American community

WE ARE AMBITIOUS: The series will culminate later this month during an intimate event in NYC where select participants will come together for a live discussion that puts a spotlight on the importance of ambition in building an enduring legacy


Hennessy has a long history of supporting the African American community in the United States, dating back to the late 1800s. William Jay Schieffelin, the visionary behind stateside marketing for the Cognac brand at the turn of the century, pushed the brand into unchartered territory with a formal partnership with a highly regarded Historically Black College and University. In 1909, Hennessy became the first corporate sponsor of one of the most pivotal civil rights organizations and, years later, became among the first advertisers in two of the world's most prominent African American publications. More recently, in 2012, Hennessy launched its "Wild Rabbit" campaign designed to inspire and celebrate those who "Never stop. Never settle." Over the years, faces of the campaign have included several cultural luminaries such as Nas, and, most recently, world champion cyclist, Marshall "Major" Taylor.

For more information and to watch the content series, visit Hennessy.com or YouTube.com/HennessyUS, Facebook.com/Hennessy or Instagram.com/hennessyus.
Hennessy Launches 'WE ARE' Content Series Inspiring Others to Push the Limits of Potential - .@Hennessyus Hennessy Launches 'WE ARE' Content Series Inspiring Others to Push the Limits of Potential - .@Hennessyus Reviewed by FADED4U on February 11, 2019 Rating: 5

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