Lee® Celebrates 130 Years - .@LeeJeans


Lee® Celebrates 130 Years

Lee® (www.Lee.com), the iconic American apparel brand known for its quintessential workwear and timeless denim style, celebrates 130 years this month. Founded in 1889 by pioneering entrepreneur, Henry David (H.D.) Lee, Lee was immediately a disruptor in the marketplace. From the early days in 1912 when the company produced workwear for farmers, coal miners and railroad workers, to its current place as a titan in the denim industry, Lee has always been at the forefront of welcomed change.


"Lee helped create the denim category and continues to define modern culture today," said Scott Baxter, President and CEO, Kontoor Brands. "Lee's commitment to harnessing innovative technology and incredible quality to bring consumers apparel that looks good and fits great, has inspired generations of brand loyalists and solidified Lee's position as an icon in the denim category. We are honored to celebrate this milestone and are excited for our beloved brand and its promising future."


The brand was the first to introduce the one-piece Union-All and the groundbreaking Zipper Fly. By 1939, it was recognized as the largest manufacturer of workwear in the U.S. Preceding WWII, Lee was the first to bring denim to the women's market in a major way, and forty years later, it became the number one brand for women and girls. Today, Lee can be found across all tiers of distribution throughout the globe, from specialty boutiques and departments stores to mass retailers.

Lee® Celebrates 130 Years - .@LeeJeans Lee® Celebrates 130 Years - .@LeeJeans Reviewed by FADED4U on November 19, 2019 Rating: 5

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