H&M Teams Up with Ruth Carter For A Limited Edition Collection - @hm @iamRuthECarter

H&M Teams Up with Ruth Carter For A Limited Edition Collection 

H&M is excited to announce its new collaboration with Oscar winning costume designer Ruth Carter. Known for her iconic work in Hollywood films such as Do The Right Thing, Malcolm X, Amistad, Selma, Black Panther, and Dolemite Is My Name, Carter is a preeminent voice on Afro-future, African American, and African aesthetics. The limited-edition Ruth Carter x H&M collection launches February 13th on HM.com and in select stores in the United States.

The Ruth Carter x H&M collection aims to inspire pride, connection, and personal expression as it spreads a message of individuality, self-confidence, drive and determination with '90s streetwear inspired silhouettes in the Liberation flag colors of red, black, and green. Key pieces include oversized sweaters, sweatpants, t-shirts and bucket hats that sport encouraging motifs such as "Ruthless," "Trust Your Voice, and "Truth." Complete with eleven styles ranging from $12.99 to $39.99, the Ruth Carter x H&M collection motivates and encourages the style conscious to "trust your voice" and to live your "truth."


"When I was working on the many Spike Lee films, I got the nickname, 'Ruthless' by other key crew who would say, 'Hey Ruthless!' I like to think it's because I worked so hard behind the scenes designing looks and running the streets of New York to gather materials and get hundreds of actors in costume, helping the actors connect to characters through fashion.  This collection was created in that spirit and it serves to empower anyone with an inner creative who is passionate about nurturing their voice and determined to share their story - their art.  It is to inspire a new generation, who need to project a personal expression of inclusion and who want to do it authentically in a way that vibes with their creative self, so I want to encourage them to 'Trust Their Voice,'" said Ruth Carter.

Ruth Carter x H&M
Presenting an exclusive collaboration with the Academy Award-winning costume designer. Available in selected stores and online February 13.

Check out the collection below

Post a Comment