Nike and Stüssy - @Nike @Stussy

Nike and Stüssy

For those interested in trivia, Stüssy was the first streetwear brand to collaborate with Nike.

The initial collab, a duo of exclusive Huaraches, released in 2000, and set in motion a two-decade-long relationship. It's a partnership that has ushered in its fair share of pioneering releases (for example, Stüssy was a crucial co-signer of the Nike Dunk) and underground classics (few brands have the chutzpah to champion underground favorites such as the Sky Force). The output has been regular, if not slightly sporadic, and the latest chapter, highlighted by interpretations of the Nike Air Zoom Spiridon Cage 2 and Nike Air Zoom Kukini, underscores the fluid connection between the brands.

“I think it is absolutely important that these types of relationships exist — ones based in historical, deep, culturally-authentic connections,” says Fraser Cooke, Nike Special Projects Senior Director.

"Within this culture, trying to emulate or provide a kind of wardrobe to match a certain mindset is important; Nike and Stüssy continue to make sure that still happens," says Cooke. "One of the good things about Nike and Stüssy is that we're constantly bringing into the fold the new creative community."

The next iteration of Nike and Stüssy’s long-running partnership has been available globally since July 30. The coastal California-inspired footwear and apparel collection features the new Nike x Stüssy Air Zoom Kukini and Nike x Stüssy Benassi slides, and Stüssy apparel classics, including a bucket hat, beach pant and beach shorts. An iconic Nike Windrunner jacket rounds out the co-branded, beach-ready line.

"The goal of the collection is to create timeless American sportswear and add to the 20-year legacy of collaboration carried by Nike and Stüssy,” says Fraser Avey, Brand Director at Stüssy. “This is a meshing of worlds and people, a global tribe centered around doing your thing and creative thought."

Nike and Stüssy - @Nike @Stussy Nike and Stüssy - @Nike @Stussy Reviewed by FADED4U on August 26, 2020 Rating: 5

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