The Genealogy of Air Jordan Goes Freestyle

 

The Genealogy of Air Jordan Goes Freestyle

The Nike and Doernbecher Freestyle event has raised more than $29 million for OHSU Doernbecher Children’s Hospital since 2003 to protect the health of children in Oregon, southwest Washington and beyond. For its 17th year, Doernbecher Freestyle releases an unforgettable tribute to former patient-designers, seen through the vault of Air Jordan: an Air Jordan I “What The” Doernbecher, featuring elements from each of the program’s 14 Air Jordan designs.

“This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community and Doernbecher circles on their calendars — as well as all of us at the company,” says Eric Sandy, Color Design Director for Jordan Brand. “We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.”


In honor of the 17th year of the program, only 17 pairs of the Air Jordan I “What The” Doernbecher were created. The first Air Jordan I “What The” Doernbecher, with a custom lasered box, was auctioned off during the Virtually Freestyle event on Feb. 25. The remaining 16 pairs will later be auctioned on eBay, and all proceeds from the sale of the AJ1 “What The” Doernbecher pairs will benefit OHSU Doernbecher patients and staff in a variety of different ways – from the delivery of advanced clinical treatment to the emotional support that helps to lift spirits and spread hope.


























The Genealogy of Air Jordan Goes Freestyle The Genealogy of Air Jordan Goes Freestyle Reviewed by FADED4U on February 27, 2021 Rating: 5

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